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Be ready to be excited. Stratégie marketing et modèle économique de la WWE

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  • Boris Helleu

    (CesamS - Centre d'étude sport et actions motrices - UNICAEN - Université de Caen Normandie - NU - Normandie Université, IOA - Information, Organisation et Action - UNICAEN - Université de Caen Normandie - NU - Normandie Université)

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  • Boris Helleu, 2011. "Be ready to be excited. Stratégie marketing et modèle économique de la WWE," Post-Print hal-01715953, HAL.
    • Handle: RePEc:hal:journl:hal-01715953
    Note: View the original document on HAL open archive server: https://hal.science/hal-01715953v1
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    File URL: https://hal.science/hal-01715953v1/document
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    References listed on IDEAS

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    1. Allen R. Sanderson & John J. Siegfried, 2003. "Thinking about Competitive Balance," Journal of Sports Economics, , vol. 4(4), pages 255-279, November.
    2. Yie-Fang Kao & Li-Shia Huang & Ming-Hsien Yang, 2007. "Effects of experiential elements on experiential satisfaction and loyalty intentions: a case study of the super basketball league in Taiwan," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 1(1), pages 79-96.
    3. Dominique Bourgeon-Renault & Marc Filser & Mathilde Pulh, 2003. "Le marketing du spectacle vivant," Revue française de gestion, Lavoisier, vol. 142(1), pages 113-127.
    4. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
    5. R. Ladwein, 2005. "L'expérience de consommation, la mise en récit de soi et la construction identitaire," Post-Print hal-00324606, HAL.
    6. Rodney Fort & Joel Maxcy, 2003. "“Competitive Balance in Sports Leagues: An Introductionâ€," Journal of Sports Economics, , vol. 4(2), pages 154-160, May.
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