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Design and Identities: the Case of Carsharing

Author

Listed:
  • Adèle Martin

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Denis Darpy

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Amongst the collaborative consumptions arising nowadays, sharing is one of the most widespread systems. Sharing traditionally owned objects such as cars has certainly affected the consumer-­‐possessions relationship. This paper shows the role of design in both identity and brand community building, in the context of carsharing. The carsharing system Autolib in Paris is the research field of this paper. Data from the interviews is analysed through a grounded theory method. Consistent, homogenous and peculiar car design helps a personal appropriation of a shared car by its users. In addition some design elements contribute to brand community development, mostly by creating shared rituals.

Suggested Citation

  • Adèle Martin & Denis Darpy, 2014. "Design and Identities: the Case of Carsharing," Post-Print hal-01139018, HAL.
    • Handle: RePEc:hal:journl:hal-01139018
    Note: View the original document on HAL open archive server: https://hal.science/hal-01139018
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    References listed on IDEAS

    as
    1. Fleura Bardhi & Giana M. Eckhardt, 2012. "Access-Based Consumption: The Case of Car Sharing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 881-898.
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    More about this item

    Keywords

    Carsharing; Identities; Brand Communities; User Design;
    All these keywords.

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