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Une étude expérimentale des formats de présentation de la performance : tableaux versus graphiques

Author

Listed:
  • Rahma Chekkar

    (LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse)

  • Isabelle Martinez

    (LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse)

  • Claire Gillet

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

Abstract

Les utilisateurs sont-ils influencés par le format de présentation de la performance ? Leur compréhension de la performance est-elle meilleure lorsque celle-ci est présentée sous forme de graphiques ou de tableaux ? Quelle est leur perception des graphiques et des tableaux ? Cette recherche se propose de répondre à ces questions à l'aide d'une étude expérimentale menée auprès de 276 sujets. Les résultats révèlent que la compréhension des sujets est influencée par le format de présentation mais également par la complexité de la tâche et l'indicateur de performance divulgué. De plus, il existe des effets combinés entre le format et la complexité de la tâche. Les tableaux permettent une meilleure compréhension des sujets alors que les graphiques sont plus rapides à lire tout en étant moins précis. Globalement, plus la complexité de la tâche augmente et moins les graphiques sont performants. Concernant l'influence de l'indicateur de performance, le dividende par action accroît à la fois la qualité et le temps de réponse en comparaison au résultat par action et cela quel que soit le format de présentation. L'étude de la perception des sujets révèle par ailleurs que les tableaux sont systématiquement mieux perçus que les graphiques au regard de la pertinence et de l'exactitude de l'information diffusée et de la rapidité et facilité de lecture.

Suggested Citation

  • Rahma Chekkar & Isabelle Martinez & Claire Gillet, 2013. "Une étude expérimentale des formats de présentation de la performance : tableaux versus graphiques," Post-Print hal-01002935, HAL.
    • Handle: RePEc:hal:journl:hal-01002935
    Note: View the original document on HAL open archive server: https://hal.science/hal-01002935
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    References listed on IDEAS

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