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Integrating Corporate Social Responsibility at the Start-up Level: Constraint or Catalyst for Opportunity Identification?

Author

Listed:
  • Vincent Lefebvre

    () (LIRSA CNAM - ISC Paris Business School - ISC Paris Business School)

  • Miruna Radu Lefebvre

    () (Audencia Recherche - Audencia)

Abstract

This conceptual paper examines the issue of integrating CSR at the start-up level with the aim of increasing the firm's ability to identify new opportunities. Both a constraint and an occasion to strengthen the company's legitimacy and competitive advantage, CSR principles and practices are a key vehicle for opportunity identification and implementation. Historically, SMEs have contributed significantly to the improvement of existing products and services, and the creation of new ones. Grounding CSR in the strategy of enterprises at the start-up level is increasingly examined as an effective management tool with multiple benefits for opportunity identification. CSR may be promoted as a means of nurturing creativity and innovation at the start-up level and beyond, through pushing entrepreneurs to imagine new business models, to discover new raw materials, as well as to create new products and services so as to respond to both economic and social expectations.

Suggested Citation

  • Vincent Lefebvre & Miruna Radu Lefebvre, 2012. "Integrating Corporate Social Responsibility at the Start-up Level: Constraint or Catalyst for Opportunity Identification?," Post-Print hal-00836856, HAL.
  • Handle: RePEc:hal:journl:hal-00836856
    DOI: 10.5539/ibr.v5n7p17
    Note: View the original document on HAL open archive server: http://hal-audencia.archives-ouvertes.fr/hal-00836856
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    File URL: http://hal-audencia.archives-ouvertes.fr/hal-00836856/document
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    References listed on IDEAS

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    5. Velasquez, Manuel, 1992. "International Business, Morality, and the Common Good," Business Ethics Quarterly, Cambridge University Press, vol. 2(01), pages 27-40, January.
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    Cited by:

    1. Goran Calic & Elaine Mosakowski, 2016. "Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success," Journal of Management Studies, Wiley Blackwell, vol. 53(5), pages 738-767, July.

    More about this item

    Keywords

    opportunity recognition; entrepreneurial opportunity; CSR; entrepreneurship; creativity;

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