Les antécédents expérientiels de la valeur perçue d'un canal de distribution : une approche exploratoire de l'attrait des enseignes de la grande distribution alimentaire
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Note: View the original document on HAL open archive server: https://hal-univ-lyon3.archives-ouvertes.fr/hal-00690644
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References listed on IDEAS
- Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
- Marc Filser & Véronique Plichon, 2004. "La valeur du comportement de magasinage. Statut théorique et apports au positionnement de l'enseigne," Post-Print halshs-00008115, HAL.
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Cited by:
- Sarah Mussol & Philippe Aurier & Gilles Séré de Lanauze, 2015.
"Relational approach of in-store actions: Perceived benefits of tastings, games and lotteries
[Approche relationnelle des actions au point de vente : les bénéfices perçus des dégustations, jeux et l," Post-Print hal-01625971, HAL. - Sarah Mussol & Philippe Aurier & Gilles Séré de Lanauze, 2014.
"Relational benefits of in-store actions: Analysis of the adaptability of a measurement scale of action perceived value
[Bénéfices relationnels des actions en magasin: Analyse de l'adaptabilité de l," Post-Print hal-01625989, HAL.
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Keywords
Value; retailing; point of sales' characteristics; shopping behavior; Valeur perçue; distribution; caractéristiques du point de vente; comportement de magasinage;NEP fields
This paper has been announced in the following NEP Reports:- NEP-ALL-2012-05-02 (All new papers)
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