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Les antécédents expérientiels de la valeur perçue d'un canal de distribution : une approche exploratoire de l'attrait des enseignes de la grande distribution alimentaire

Listed author(s):
  • Nawel Hammami-Habib


    (Centre de Recherche Magellan - Université Jean Moulin - Lyon III - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Yves Negro

    (IRIS Lyon 3 - Centre de Recherche Magellan - Université Jean Moulin - Lyon III - Institut d'Administration des Entreprises (IAE) - Lyon)

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    The aim of this paper is to determine which of the characteristics of point of sale, what are the antecedent variables of the value of shopping behavior. The results of our exploratory study confirm Holbrook's typology; they highlight four dimensions of perceived value: the value of utility, hedonic value, social value and altruistic value.

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    Paper provided by HAL in its series Post-Print with number hal-00690644.

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    Date of creation: 22 Sep 2011
    Publication status: Published in 14 colloque Etienne Thil sur le commerce et la distribution, Sep 2011, Roubaix, France. pp.22, 2011
    Handle: RePEc:hal:journl:hal-00690644
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    1. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
    2. Marc Filser & Véronique Plichon, 2004. "La valeur du comportement de magasinage. Statut théorique et apports au positionnement de l'enseigne," Post-Print halshs-00008115, HAL.
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