Les antécédents expérientiels de la valeur perçue d'un canal de distribution : une approche exploratoire de l'attrait des enseignes de la grande distribution alimentaire
L'objectif de cet article est de déterminer, parmi les caractéristiques du point de vente, quelles sont les variables antécédentes de la valeur du comportement de magasinage. Les résultats de notre étude exploratoire confirment la typologie de Holbrook. Ils mettent en exergue quatre facettes de la valeur perçue : la valeur utilité, la valeur hédonique, la valeur sociale et la valeur altruiste.
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| Date of creation: | 22 Sep 2011 |
| Date of revision: | |
| Publication status: | Published - Presented, 14 colloque Etienne Thil sur le commerce et la distribution, 2011, Roubaix, France |
| Handle: | RePEc:hal:journl:hal-00690644 |
| Note: | View the original document on HAL open archive server: http://hal-univ-lyon3.archives-ouvertes.fr/hal-00690644 |
| Contact details of provider: | Web page: http://hal.archives-ouvertes.fr/
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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
- Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. " Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, University of Chicago Press, vol. 20(4), pages 644-56, March.
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