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Les antécédents expérientiels de la valeur perçue d'un canal de distribution : une approche exploratoire de l'attrait des enseignes de la grande distribution alimentaire

Author

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  • Nawel Hammami-Habib

    (MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Yves Negro

    (MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

The aim of this paper is to determine which of the characteristics of point of sale, what are the antecedent variables of the value of shopping behavior. The results of our exploratory study confirm Holbrook's typology; they highlight four dimensions of perceived value: the value of utility, hedonic value, social value and altruistic value.

Suggested Citation

  • Nawel Hammami-Habib & Yves Negro, 2011. "Les antécédents expérientiels de la valeur perçue d'un canal de distribution : une approche exploratoire de l'attrait des enseignes de la grande distribution alimentaire," Post-Print hal-00690644, HAL.
    • Handle: RePEc:hal:journl:hal-00690644
    Note: View the original document on HAL open archive server: https://univ-lyon3.hal.science/hal-00690644v1
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    File URL: https://univ-lyon3.hal.science/hal-00690644v1/document
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    References listed on IDEAS

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    1. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
    2. Rémi Mencarelli, 2005. "Conceptualisation et mesure de la valeur perçue d'un lieu de consommation. Application au domaine du spectacle vivant," Post-Print hal-00416393, HAL.
    3. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
    4. Marc Filser & Véronique Plichon, 2004. "La valeur du comportement de magasinage. Statut théorique et apports au positionnement de l'enseigne," Revue française de gestion, Lavoisier, vol. 158(1), pages 29-43.
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    Cited by:

    1. Sarah Mussol & Philippe Aurier & Gilles Séré de Lanauze, 2015. "Relational approach of in-store actions: Perceived benefits of tastings, games and lotteries [Approche relationnelle des actions au point de vente : les bénéfices perçus des dégustations, jeux et l," Post-Print hal-01625971, HAL.
    2. Sarah Mussol & Philippe Aurier & Gilles Séré de Lanauze, 2014. "Relational benefits of in-store actions: Analysis of the adaptability of a measurement scale of action perceived value [Bénéfices relationnels des actions en magasin: Analyse de l'adaptabilité de l," Post-Print hal-01625989, HAL.

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