IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-00690644.html
   My bibliography  Save this paper

Les antécédents expérientiels de la valeur perçue d'un canal de distribution : une approche exploratoire de l'attrait des enseignes de la grande distribution alimentaire

Author

Listed:
  • Nawel Hammami-Habib

    () (Centre de Recherche Magellan - Université Jean Moulin - Lyon III - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Yves Negro

    (IRIS Lyon 3 - Centre de Recherche Magellan - Université Jean Moulin - Lyon III - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

The aim of this paper is to determine which of the characteristics of point of sale, what are the antecedent variables of the value of shopping behavior. The results of our exploratory study confirm Holbrook's typology; they highlight four dimensions of perceived value: the value of utility, hedonic value, social value and altruistic value.

Suggested Citation

  • Nawel Hammami-Habib & Yves Negro, 2011. "Les antécédents expérientiels de la valeur perçue d'un canal de distribution : une approche exploratoire de l'attrait des enseignes de la grande distribution alimentaire," Post-Print hal-00690644, HAL.
    • Handle: RePEc:hal:journl:hal-00690644
    Note: View the original document on HAL open archive server: https://hal-univ-lyon3.archives-ouvertes.fr/hal-00690644
    as

    Download full text from publisher

    File URL: https://hal-univ-lyon3.archives-ouvertes.fr/hal-00690644/document
    Download Restriction: no

    References listed on IDEAS

    as
    1. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
    2. Marc Filser & Véronique Plichon, 2004. "La valeur du comportement de magasinage. Statut théorique et apports au positionnement de l'enseigne," Post-Print halshs-00008115, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sarah Mussol & Philippe Aurier & Gilles Séré de Lanauze, 2015. "Relational approach of in-store actions: Perceived benefits of tastings, games and lotteries
      [Approche relationnelle des actions au point de vente : les bénéfices perçus des dégustations, jeux et l      ," Post-Print hal-01625971, HAL.
    2. Sarah Mussol & Philippe Aurier & Gilles Séré de Lanauze, 2014. "Relational benefits of in-store actions: Analysis of the adaptability of a measurement scale of action perceived value
      [Bénéfices relationnels des actions en magasin: Analyse de l'adaptabilité de l      ," Post-Print hal-01625989, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-00690644. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.