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Les consommateurs qui gardent des objets alors qu'ils n'en n'ont plus l'utilité

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  • Valérie Guillard

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Les consommateurs qui gardent des objets alors qu'ils n'en ont plus l'utilité Cet article s'intéresse aux consommateurs qui gardent des objets alors qu'ils n'en ont plus l'utilité. Deux raisons expliquent leur comportement : 1) des raisons matérielles (ils ont de la place et ne se posent pas la question de s'en débarrasser ; ils ne savent pas ce qu'ils peuvent en faire ou méconnaissent le recours à certaines solutions ; ils se voient refuser leurs objets par les associations ; ils veulent uniquement garder une " partie " de l'objet ce qui nécessite de lourdes manipulations) et 2) des raisons psychologiques (ils sont attachés aux objets ; ils craignent d'en avoir besoin un jour ou encore ils se sentent coupables de s'en séparer) qui se manifestent concrètement par la " flemme " de faire du tri ou par de vaines tentatives à s'en séparer. Les implications managériales qui découlent de ce comportement sont envisagées. Mots-clés : comportement du consommateur, relations aux objets, recyclage, garder.

Suggested Citation

  • Valérie Guillard, 2011. "Les consommateurs qui gardent des objets alors qu'ils n'en n'ont plus l'utilité," Post-Print hal-00650227, HAL.
    • Handle: RePEc:hal:journl:hal-00650227
    Note: View the original document on HAL open archive server: https://hal.science/hal-00650227
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    References listed on IDEAS

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