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Money, not morale: A study of the drivers behind investment in photovoltaic citizen participation initiatives


  • Eva Fleiß

    (Institute of System Sciences, Innovation and Sustainability Research, University of Graz)

  • Stefanie Hatzl
  • Stefanie

    (Institute of System Sciences, Innovation and Sustainability Research, University of Graz)

  • Sebastian Seebauer

    (Wegener Center for Climate and Global Change, University of Graz)

  • Alfred Posch
  • Alfred

    (Institute of System Sciences, Innovation and Sustainability Research, University of Graz)


We currently face the challenge of reducing greenhouse gas emissions in order to mitigate climate change. A transition towards renewable energy production is one proposed solution. In this regard, photovoltaic (PV) citizen participation initiatives (CPIs) are a cornerstone in fostering the diffusion of renewables and in promoting a transition towards a carbon neutral and adaptive society allowing for active citizen engagement. Based on survey data, this article investigates the drivers behind people’s decision to adopt in two selected Austrian PV-CPIs. In addition to commonly used indicators, we also include variables that allow us to assess both – people’s desires, (their ‘preferences’ with respect to energy autarky, environmental protection, financial aspects, etc.) and their beliefs in term of how likely they think their participation in a PV-CPI will help them achieve their goals. We find that joining a PV-CPI is predominantly driven by people’s financial beliefs.

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  • Eva Fleiß & Stefanie Hatzl & Stefanie & Sebastian Seebauer & Alfred Posch & Alfred, 2016. "Money, not morale: A study of the drivers behind investment in photovoltaic citizen participation initiatives," Working Paper Series, Social and Economic Sciences 2016-02, Faculty of Social and Economic Sciences, Karl-Franzens-University Graz.
  • Handle: RePEc:grz:wpsses:2016-02

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    References listed on IDEAS

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