Designing Choice Experiments to Test for Anchoring and Framing Effects
Choice experiments (CE) are increasingly used as a stated preference technique to value changes in non-market goods. Respondents to a CE survey are asked to make repeated choices between alternatives. Each alternative is described by a number of attributes – the attributes levels vary across alternatives and choice sets. A monetary attribute is typically included so that marginal values for changes in the non-market attributes presented can be estimated. The monetary attribute has central importance. However, there has been limited research on the impacts on respondents’ choices of changing the (range in) levels of the monetary attribute presented in CE surveys. This is known as the ‘anchoring’ effect. The ‘framing’ of non-market attributes may also affect value estimates. Attribute framing refers to the context in which the attributes are presented to respondents in a CE survey. The challenge for CE practitioners is to identify how particular attribute frames may influence respondents’ choices. This research report provides a review of anchoring and framing effects in CEs. A CE questionnaire is described to incorporate tests for anchoring and framing effects. Ten hypotheses are developed about the impacts of various attribute ‘anchors’ and ‘frames’ on respondents’ choices and subsequent values estimated.
|Date of creation:||Dec 2008|
|Date of revision:|
|Contact details of provider:|| Postal: Crawford Building, Lennox Crossing, Building #132, Canberra ACT 2601|
Phone: +61 2 6125 4705
Fax: +61 2 6125 5448
Web page: https://crawford.anu.edu.au/research_units/eerh/
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- F Alpizar & F Carlsson & P Martinsson, 2003.
"Using Choice Experiments for Non-Market Valuation,"
Economic Issues Journal Articles,
Economic Issues, vol. 8(1), pages 83-110, March.
- Peter Martinsson, 2002. "Using Choice Experiments for Non-Market Valuation," EEPSEA Special and Technical Paper sp200205t2, Economy and Environment Program for Southeast Asia (EEPSEA), revised May 2002.
- Alpizar, Francisco & Carlsson, Fredrik & Martinsson, Peter, 2001. "Using Choice Experiments for Non-Market Valuation," Working Papers in Economics 52, University of Gothenburg, Department of Economics.
- van Bueren, Martin & Bennett, Jeffrey W., 2001.
"Towards the development of a transferable set of value estimates for environmental attributes,"
2001 Conference (45th), January 23-25, 2001, Adelaide
125993, Australian Agricultural and Resource Economics Society.
- van Bueren, Martin & Bennett, Jeffrey W., 2004. "Towards the development of a transferable set of value estimates for environmental attributes," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 48(1), March.
- Martin van Bueren & Jeff Bennett, 2004. "Towards the development of a transferable set of value estimates for environmental attributes -super-," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 48(1), pages 1-32, 03.
When requesting a correction, please mention this item's handle: RePEc:een:eenhrr:0810. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CAP Web Team)
If references are entirely missing, you can add them using this form.