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Dynamics of Banking Technology Adoption: An Application to Internet Banking

Author

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  • Chang, Yoonhee Tina

    (University of Warwick)

Abstract

This paper is concerned with examining behaviour of firms (banks) and consumers (banks' customers) in the event of a new technology (internet banking) introduction. The determinants of consumer adoption of internet banking are characterised using survey data from Korea in both static and dynamic framework. I find evidence that adoption of internet banking is influenced by sex, age, marital status, degree of exposure to internet banking, and the characteristics of the banks. A duration analysis shows no evidence of first mover advantage (order effects) in internet banking whilst the largest bank (rank effects) in commercial banking remains dominant in internet banking. The results imply that the internet banking adoption is dominated by social norm effects.

Suggested Citation

  • Chang, Yoonhee Tina, 2003. "Dynamics of Banking Technology Adoption: An Application to Internet Banking," Royal Economic Society Annual Conference 2003 41, Royal Economic Society.
  • Handle: RePEc:ecj:ac2003:41
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    Cited by:

    1. Hernández-Murillo, Rubén & Llobet, Gerard & Fuentes, Roberto, 2010. "Strategic online banking adoption," Journal of Banking & Finance, Elsevier, vol. 34(7), pages 1650-1663, July.
    2. Mansour Naser Alraja & Badreldin F. Salim & Mohammad Ahmar Uddin & Mohammed Yousoof, 2016. "The Adoption of Internet Banking: Clients’ Perspective in Oman," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 926-929.
    3. Mansour Naser Alraja & Badreldin F. Salim & Mohammad Ahmar Uddin & Mohammed Yousoof, 2016. "The Adoption of Internet Banking: Clients’ Perspective in Oman," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 926-929.
    4. Hernández-Murillo, Rubén & Llobet, Gerard & Fuentes, Roberto, 2010. "Strategic online banking adoption," Journal of Banking & Finance, Elsevier, vol. 34(7), pages 1650-1663, July.
    5. Byoung-Min Kim & Richard Widdows & Tansel Yilmazer, 2005. "The determinants of consumers’ adoption of Internet banking," Conference Series ; [Proceedings], Federal Reserve Bank of Boston.

    More about this item

    Keywords

    internet banking; technology adoption; first-mover advantage; pre-emption; social norm;

    JEL classification:

    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G28 - Financial Economics - - Financial Institutions and Services - - - Government Policy and Regulation
    • L00 - Industrial Organization - - General - - - General
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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