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The Effect Of Consumer Perception On Green Purchasing Behavior In Iran


  • Mahmoud Manafi Author_Email:

    (DBA Student, MMU, Faculty of Management)

  • Roozbeh Hojabri

    (DBA Student, MMU, Faculty of Management)

  • Alireza Hooman

    (DBA Student, MMU, Faculty of Management)

  • Ehsan Borousan

    (MBA Student, Multimedia University (MMU), Faculty of Management)


No abstract is available for this item.

Suggested Citation

  • Mahmoud Manafi Author_Email: & Roozbeh Hojabri & Alireza Hooman & Ehsan Borousan, 2011. "The Effect Of Consumer Perception On Green Purchasing Behavior In Iran," International Conference on Management (ICM 2011) Proceeding 2011-101-135, Conference Master Resources.
  • Handle: RePEc:cms:1icm11:2011-101-135

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    References listed on IDEAS

    1. Balderjahn, Ingo, 1988. "Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns," Journal of Business Research, Elsevier, vol. 17(1), pages 51-56, August.
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    More about this item


    Consumer perception; green environment;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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