IDEAS home Printed from https://ideas.repec.org/p/clb/wpaper/201102.html
   My bibliography  Save this paper

Media Exposure And Individual Choices: Evidence From Lotto Players

Author

Listed:
  • Maria De Paola

    ()

  • Vincenzo Scoppa

    () (Dipartimento di Economia e Statistica, Università della Calabria)

Abstract

To what extent individual choices are influenced by media exposure? We try to provide evidence on this issue considering how the sales of lotto tickets are determined by the size of the top prize (the jackpot) compared to the amount of attention that media devote to the game. We use data on the Italian SuperEnalotto (2003- 2010) and estimate tickets sales in relation to the jackpot size and to several measures of lotto media coverage. To take into account that media attention may be affected by the amount of tickets sold we instrument media coverage with the availability of other newsworthy material (sport events and disasters). It emerges that media attention to the game is inversely related to the availability of other news. Two-Stage-Least Squares Estimations show that, given the jackpot size, players spend more on lotto when media attention to the game is higher.

Suggested Citation

  • Maria De Paola & Vincenzo Scoppa, 2011. "Media Exposure And Individual Choices: Evidence From Lotto Players," Working Papers 201102, Università della Calabria, Dipartimento di Economia, Statistica e Finanza "Giovanni Anania" - DESF.
  • Handle: RePEc:clb:wpaper:201102
    as

    Download full text from publisher

    File URL: http://www.ecostat.unical.it/RePEc/WorkingPapers/WP02_2011.pdf
    File Function: First version, 2011-02
    Download Restriction: no

    More about this item

    Keywords

    Media Influence; Media Exposure; Psychology and Economics; Lottery; Instrumental Variables;

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D1 - Microeconomics - - Household Behavior
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:clb:wpaper:201102. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Giovanni Dodero). General contact details of provider: http://edirc.repec.org/data/decalit.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.