Do Choices Affect Preferences? Some Doubts and New Evidence
Recent research is exploring the case for choice-induced changes in preferences using the free-choice paradigm of Brehm (1956). Participants are faced with a choice between items that they have given the same rating of liking, two items at a time, and it is found that an item not chosen in one choice has a lower tendency of being chosen in a subsequent choice. This tendency is interpreted as evidence for choice-induced changes in preferences. I argue that this interpretation of the evidence is invalid. Furthermore, I report a novel experiment in which participants were specifically asked to compare the items, allowing for a consistent interpretation of the evidence. I find no evidence of choice-induced changes in preferences after a choice between items where one was viewed as more attractive than the other, but potentially some weak evidence of changes in preferences after a choice between items viewed as equally attractive.
|Date of creation:||2009|
|Contact details of provider:|| Postal: Poschingerstrasse 5, 81679 Munich|
Phone: +49 (89) 9224-0
Fax: +49 (89) 985369
Web page: http://www.cesifo-group.de
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- M. Keith Chen, 2008.
"Rationalization and Cognitive Dissonance: Do Choices Affect or Reflect Preferences?,"
Levine's Working Paper Archive
122247000000002336, David K. Levine.
- M. Keith Chen, 2008. "Rationalization and Cognitive Dissonance: Do Choices Affect or Reflect Preferences?," Cowles Foundation Discussion Papers 1669, Cowles Foundation for Research in Economics, Yale University.
When requesting a correction, please mention this item's handle: RePEc:ces:ceswps:_2868. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Klaus Wohlrabe)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.