IDEAS home Printed from https://ideas.repec.org/p/arx/papers/2608.22697.html

Does Rank Still Matter? Position Bias When AI Agents Shop on Our Behalf

Author

Listed:
  • Davood Wadi
  • Yu Ma

Abstract

Search rankings are valuable because human attention is scarce and sequential. Higher-placed alternatives are easier to find, so they are examined and bought more often. Consumers are now delegating search to AI agents that can ingest an entire results page at once. Randomizing the order of one hundred hotel listings across 5,000 AI agent sessions, we compare four large language models against human field data. AI agents search more deeply than humans and never decline to buy. Position still predicts which listings are inspected, but weakly and non-monotonically: the middle of a results page has the lowest probability of inspection, not the bottom. Position reaches the choice stage for some models and not others, a heterogeneity that tracks neither provider nor capability. All models nonetheless converge on the same undominated listing. For agentic search, the attributes displayed on a results page matter more than placement within it.

Suggested Citation

  • Davood Wadi & Yu Ma, 2026. "Does Rank Still Matter? Position Bias When AI Agents Shop on Our Behalf," Papers 2608.22697, arXiv.org, revised Aug 2026.
    • Handle: RePEc:arx:papers:2608.22697
    as

    Download full text from publisher

    File URL: https://arxiv.org/pdf/2608.22697
    File Function: Latest version
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:arx:papers:2608.22697. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: arXiv administrators (email available below). General contact details of provider: https://arxiv.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.