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Subjective perception of the background color and layout in the design of typical graphical control panels

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  • Rafal Michalski
  • Jerzy Grobelny

Abstract

The main goal of this research is to examine the influence of various control panel background colors and geometrical layouts on users’ subjective perceptions. We investigated five different colors including red, green, blue, white and grey as well as two different arrangements of the panel’s informative and controlling items. In the latter case, more vertical and more horizontal layouts were investigated. Panels included typical elements and colors were selected in such a way that their perceptual differences in the CIE Lab color space are similar. A method involving pairwise comparisons was applied to compute relative preferences towards examined conditions. The outcomes generally showed significant influence of the studied effects on the subjects’ subjective assessments.

Suggested Citation

  • Rafal Michalski & Jerzy Grobelny, 2015. "Subjective perception of the background color and layout in the design of typical graphical control panels," WORking papers in Management Science (WORMS) WORMS/15/02, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    • Handle: RePEc:ahh:wpaper:worms1502
    DOI: 10.1007/978-3-319-21006-3_45
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    File URL: https://worms.pwr.edu.pl/RePEc/ahh/wpaper/WORMS_15_02.pdf
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    References listed on IDEAS

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    1. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
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    More about this item

    Keywords

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    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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