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Analyse Conjointe De La Preference Des Consommateurs D’Ananas Frais Au Benin

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  • Kinkpe, Thierry A.
  • Houessionon, Prosper
  • Adegbola, Patrice Ygue
  • Biaou, Gauthier

Abstract

L’ananas est un fruit composé de la famille des broméliacées qui se cultive dans les zones tropicales. Au Bénin, la culture de ce fruit prend de plus en plus d’importance. C’est pourquoi l’ananas fait parti des filières prioritaires du Plan Stratégique de Relance du secteur Agricole (PSRSA). Plusieurs études ont été menées sur ce produit mais aucune ne s’est penchée sur la préférence du consommateur. Le présent article rend compte d’une étude qui a été réalisée dans le second semestre de l’année 2012. Son objectif est d’analyser la préférence des consommateurs d’ananas frais au Bénin. Les données ont été collectées auprès de 210 consommateurs dans les grandes villes du Bénin et quelques milieux ruraux caractérisés par la production d’ananas. Un modèle de choix discret a été spécifié et estimé par la méthode de nested logit. Les analyses révèlent que les consommateurs d’ananas du Bénin préfèrent majoritairement la variété pain du sucre reconnue pour sa forte teneur en jus et en sucre avec une part de marché de plus de 80%. Cependant, chez les consommateurs loin des points de vente d’ananas, c’est la variété cayenne lisse qui est privilégiée du fait de sa résistance physique. Aussi, les consommateurs béninois sont-ils prêts à acheter l’ananas de leur préférence même si le fruit est cher. Les autorités béninoises doivent donc oeuvrer pour le renforcement de la production du pain de sucre pour le marché nationale.

Suggested Citation

  • Kinkpe, Thierry A. & Houessionon, Prosper & Adegbola, Patrice Ygue & Biaou, Gauthier, 2013. "Analyse Conjointe De La Preference Des Consommateurs D’Ananas Frais Au Benin," 2013 Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia 161297, African Association of Agricultural Economists (AAAE).
    • Handle: RePEc:ags:aaae13:161297
    DOI: 10.22004/ag.econ.161297
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    References listed on IDEAS

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    1. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    2. Kpenavoun Chogou, Sylvain & Lebailly, Philippe & Adegbidi, Anselme & Gandonou, Esaie, 2009. "Impact of Public Market Information System (PMIS) on Farmers Food Marketing Decisions: Case of Benin," 111th Seminar, June 26-27, 2009, Canterbury, UK 52999, European Association of Agricultural Economists.
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