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An Exploratory study of niche market potential of German tree-planting ecotourists to Kenya

In: Universities, Entrepreneurship and Enterprise Development in Africa - Conference Proceedings 2017

Author

Listed:
  • David Rempel
  • Laura Wintersperger
  • Eva-Maria Schirner
  • Julia Haase

Abstract

Climate change is having drastic effects on various areas of the planet, including extreme impacts on weather and rainfall, in various Sub-Saharan East African countries (Hendrix, C. S., & Glaser, S. M. (2007). The willingness (and need) of a niche market to actively improve the damaged ecosystems in small ways is rising. Weaver and Lawton (2007, p 1170) maintain that ecotourism should satisfy three core criteria: “(1) attractions should be predominantly nature-based; (2) visitor interactions with those attractions should be focused on learning or education, and (3) experience and product management should follow principles and practices associated with ecological, socio-cultural and economic sustainability.” In this study, the niche market of active German “tree-planters” is to be defined and the potential willingness to travel to, learn from and invest in the ecosystem through tree-planting, specifically in Kenya, is explored. Published In: Munyoki, Bode (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa - Conference Proceedings 2017. Nairobi, Kenya, 19. July 2017

Suggested Citation

  • David Rempel & Laura Wintersperger & Eva-Maria Schirner & Julia Haase, 2017. "An Exploratory study of niche market potential of German tree-planting ecotourists to Kenya," Proceedings Paper, in: Munyoki, Justus & Bode, Jürgen (ed.), Universities, Entrepreneurship and Enterprise Development in Africa - Conference Proceedings 2017, volume 6, pages 216-229, Universities Entrepreneurship and Enterprise Development in Africa International Conference.
    • Handle: RePEc:sau:ueedcc:06:216-229
    DOI: 10.18418/978-3-96043-060-5_216
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    References listed on IDEAS

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    1. Potsdam Institute for Climate Impact Research and Climate Analytics, 2013. "Turn Down the Heat : Climate Extremes, Regional Impacts, and the Case for Resilience [Bajemos la temperatura : fenómenos climáticos extremos, impactos regionales y posibidades de adaptación - resum," World Bank Publications - Books, The World Bank Group, number 14000, December.
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    More about this item

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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