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Green-Works: A Model for Combining Social and Ecological Entrepreneurship

In: Social Entrepreneurship

Author

Listed:
  • Anne Clifford
  • Sarah E. A. Dixon

Abstract

How can social and ecological entrepreneurs create and develop an economically viable business whilst retaining the core environmental and social values that motivated them in the first place? Can sound business practice be genuinely consistent with idealism and environmental best practice? This research into the strategies adopted and the challenges faced by Green-Works, a UK nonprofit company, makes three contributions to the research in social and ecological entrepreneurship. Firstly it demonstrates a strong link between entrepreneurialism and environmentalism. The entrepreneurial flair of the CEO, who sees waste as an opportunity rather than a problem, enables his successful pursuit of a triptych of environmental, social and economic goals. Secondly, Green-Works’ business model demonstrates that economic sustainability is possible for social and ecological enterprises. Thirdly, the research reveals the value of network level strategy for enabling a variety of organizations to achieve their objectives in terms of the triple bottom line.

Suggested Citation

  • Anne Clifford & Sarah E. A. Dixon, 2006. "Green-Works: A Model for Combining Social and Ecological Entrepreneurship," Palgrave Macmillan Books, in: Johanna Mair & Jeffrey Robinson & Kai Hockerts (ed.), Social Entrepreneurship, chapter 14, pages 214-234, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62565-5_14
    DOI: 10.1057/9780230625655_14
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    Cited by:

    1. Kumudu Jayawardhana & Imali Fernando & Janaka Siyambalapitiya, 2022. "Sustainability in Social Enterprise Research: A Systematic Literature Review," SAGE Open, , vol. 12(3), pages 21582440221, September.
    2. Giuliano, Genevieve & Linder, Alison, 2013. "Motivations for self-regulation: The clean air action plan," Energy Policy, Elsevier, vol. 59(C), pages 513-522.
    3. Fiona Wilson & James Post, 2013. "Business models for people, planet (& profits): exploring the phenomena of social business, a market-based approach to social value creation," Small Business Economics, Springer, vol. 40(3), pages 715-737, April.
    4. Parrish, Bradley D., 2010. "Sustainability-driven entrepreneurship: Principles of organization design," Journal of Business Venturing, Elsevier, vol. 25(5), pages 510-523, September.
    5. M. Tina Dacin & Peter A. Dacin & Paul Tracey, 2011. "Social Entrepreneurship: A Critique and Future Directions," Organization Science, INFORMS, vol. 22(5), pages 1203-1213, October.

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