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Managing Relationships Value of Companies with Market Stakeholders – the Perspective of Flexibility in the Relationships


  • Estera Piwoni-Krzeszowska

    (University of Economics, Poland)


The paper’s aim is the analysis of managing relationships from the perspective of the flexibility of the relationship’s creation between an enterprise and market stakeholders and the flexibility of the relationship’s creation impact on the performance of the company. The studies constitute the basis for developing the conceptual framework of the flexibility of the relationship’s creation between the enterprise and market stakeholders. The analysis also was served to identify research objectives. The further part of the paper describes the empirical verification of the set of assumptions using a quantitative study. Finally, the implications for further research in this area are indicated.

Suggested Citation

  • Estera Piwoni-Krzeszowska, 2012. "Managing Relationships Value of Companies with Market Stakeholders – the Perspective of Flexibility in the Relationships," MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers], University of Primorska, Faculty of Management Koper.
  • Handle: RePEc:mgt:micp12:591-611

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    References listed on IDEAS

    1. Hau L. Lee & Kut C. So & Christopher S. Tang, 2000. "The Value of Information Sharing in a Two-Level Supply Chain," Management Science, INFORMS, vol. 46(5), pages 626-643, May.
    2. Donald Gerwin, 1993. "Manufacturing Flexibility: A Strategic Perspective," Management Science, INFORMS, vol. 39(4), pages 395-410, April.
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