Towards a Communication Model for a Virtual Organization
The paper focuses on key elements of an internal organizational communication model for a newly established virtual research centre – Centre of Excellence Polymer Materials and Technologies – which is progressing towards a transition from a project based innovation network to a continuous one. The model was developed through an exploratory study using a case study approach supported by an internal survey. It is based on a communication strategy and defines two levels of communication, the first one being the horizontal level of management. The other level represents employees, co-founders and funder who are vertically linked to director at the management level.
|This chapter was published in: Silva Roncelli Vaupot & Tanja Rajkovic & Geni Arh , , pages 891-908, 2011.|
|This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2011: Managing Sustainability? Proceedings of the 12th International Conference, Portorož, 23–26 November 2011 [Selected Papers] with number 891-908.|
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