Social Responsibility- Sustainable Challenge for Public and Private Sector

The focus on social responsibility is even more pronounced given that competitiveness in the private sector can be surpassed by responsible business policies towards both the environment and the community. All institutions from public sector should act in the interest of the communities they represent, promoting at the same time the benefits of the “social responsibility†concept. Including this concept within the public sector creates an added value, in terms of both the morality of the decisions (taken by the legal representatives of the communities) and this kind of behaviour’s promotion by the organizations working for the public sector or by the companies which represent the private sector. Since ancient times, moral judgements were concepts debated by both psychology experts and within the church, however, at present, this area has been expanded so that major companies are building their development strategy by placing customer satisfaction as the central element; and the public sector has the same target: solving citizen’s needs. Making ethical decisions, by taking into consideration communities’ benefits, is a goal both public and private sectors are trying to achieve in their approach of carrying out their mission: act for the good of the community by including social measures and environmental protection in the foundation of their decisions. Competition between community initiatives and socio-environmental projects where companies get involved is getting tighter and tighter in a context where business practices are more and more visible.