Supporting the Sustainable Development of Companies Through the Use of Social Responsibility Practices In International Affairs

Corporate social responsibility became acquainted with a considerable evolution from a phenomenon little known and practiced by corporations, to a fundamental start-up priority, for both large and small companies. The involvement of corporations in solving global problems (such as global warming, low level of education, poverty eradication, equality between individuals and respect for human rights) is a widespread trend nowadays. In this paper, the authors tried to reproduce the methods of implementing the measures of social responsibility of the companies, which contribute to supporting of the sustainable development, for some representative industrial branches (the industry and the services of the IT sector, the car construction industry, the food industry, the light industry, the mining industry, the cosmetic industry), by presenting the most relevant social responsibility campaigns encouraged by various companies. The corporate responsibility of the corporations has undergone an alert development, evolving from a little known phenomenon and, even less, practiced, towards a controversial subject, on the basis of which numerous works have been elaborated, constituting a fundamental strategic priority in the business process nowadays. Sustainable development and corporate social responsibility are compatible elements and points of view that need to be taken into consideration in the company's development strategy, with benefits for both the company, the environment, and all stakeholder categories.