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The general theory of marketing ethics: the consumer ethics and intentions issues

In: Handbook on Ethics and Marketing

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  • Scott J. Vitell
  • Shelby D. Hunt

Abstract

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Suggested Citation

  • Scott J. Vitell & Shelby D. Hunt, 2015. "The general theory of marketing ethics: the consumer ethics and intentions issues," Chapters, in: Handbook on Ethics and Marketing, chapter 2, pages 15-37, Edward Elgar Publishing.
  • Handle: RePEc:elg:eechap:14834_2
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    References listed on IDEAS

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    1. Pat Auger & Timothy Devinney, 2007. "Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions," Journal of Business Ethics, Springer, vol. 76(4), pages 361-383, December.
    2. Alan Pomering & Sara Dolnicar, 2009. "Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?," Journal of Business Ethics, Springer, vol. 85(2), pages 285-301, April.
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