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Shared Mobility: Wege aus der Nische?

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  • Krämer, Andreas
  • Bongaerts, Robert

Abstract

Fast täglich wird über neue Mobilitätsanbieter berichtet, die auf Geschäftsmodelle der Sharing Economy aufsetzen. Obwohl Car-, Bike- und Ride-Sharing von der Grundidee viele Jahrzehnte alt sind, erhalten diese durch veränderte technologische, soziologische und wirtschaftliche Rahmenbedingungen eine neue Dynamik, teilweise mit dem Versprechen, die Zukunft der Mobilität komplett zu verändern und eine Verkehrswende zu erreichen. Allerdings ist die bisherige Akzeptanz bei den Verbrauchern eher gering. Um SharedMobility-Angebote aus der Nische zu befreien, sind neue Partnerschaften und/oder erweiterte Geschäfts- und Erlösmodelle erforderlich.

Suggested Citation

  • Krämer, Andreas & Bongaerts, Robert, 2019. "Shared Mobility: Wege aus der Nische?," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 36(4), pages 80-87.
    • Handle: RePEc:zbw:hsgmrs:276051
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    1. repec:cdl:itsrrp:qt0dk3h89p is not listed on IDEAS
    2. Juan Qin & Stephanie Lee & Xiangbin Yan & Yong Tan, 2018. "Beyond solving the last mile problem: the substitution effects of bike-sharing on a ride-sharing platform," Journal of Business Analytics, Taylor & Francis Journals, vol. 1(1), pages 13-28, January.
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