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Perception of Social Media as a Source of Relevant Information

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  • Tihomir Vranešević Nenad Perić Tajana Marušić

    (Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia. Metropolitan University, Beograd, Serbia. University North, Koprivnica, Croatia.)

Abstract

Social media today represent a global community of different nationalities - the size of China in terms of population, and social networking sites are online venues where users can create and post content. Social networks have also become one of the most popular ways for people to socialize, connect with friends and family, purchase items and gather relevant information about current and political topics and views. The most popular and biggest social network is Facebook and its influence in every pore of our society is evident, e.g. potential misuse of its user’s data in different purpose including manipulation in political purposes. This paper will also cover the findings of a survey conducted in Croatia and Serbia about the perception of social media and social networks as a source of gathering relevant information. JEL Classification: M38

Suggested Citation

  • Tihomir Vranešević Nenad Perić Tajana Marušić, 2019. "Perception of Social Media as a Source of Relevant Information," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 22(1), pages 133-144, May.
    • Handle: RePEc:zag:zirebs:v:22:y:2019:i:1:p:133-144
    DOI: 10.2478/zireb-2019-0016
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    References listed on IDEAS

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    1. José van Dijck & Thomas Poell, 2013. "Understanding Social Media Logic," Media and Communication, Cogitatio Press, vol. 1(1), pages 2-14.
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    More about this item

    Keywords

    Social media; social network; perception; Croatia; Serbia;
    All these keywords.

    JEL classification:

    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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