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Evolution of traditional university business school into market-oriented knowledge provider

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  • Milan Jurše

    (Faculty of Economics and Business, University of Maribor)

Abstract

By accession to the European Union (EU) transition countries from Central and Eastern Europe (CEE) entered a dynamic period of comprehensive change in their national societal context. Part of that changing context is the Bologna Process, by which higher education will be increasingly integrated into a unified European cross-border higher education area. Proposed harmonization of higher education structures is viewed as one of the key pillars in transforming Europe into a knowledge-driven society with more competitive businesses and higher education. In the process of dynamic transition of CEE countries university business schools are also confronted with a variety of external challenges, particularly with increased competitive pressure evolving from a globalization of knowledge production and business education which aff ect their future prosperity in the emerging European Higher Education Area. In the article we critically evaluate key strategic developments in a broader business education context from a perspective of their implications for the university business schools in transition countries in their effort to accomplish a proper strategic adjustment to changes in society. On the basis of comprehensive analysis of relevant institutional context, we present the conceptual framework for a strategic alignment of business schools with a changing European higher education reality.

Suggested Citation

  • Milan Jurše, 2010. "Evolution of traditional university business school into market-oriented knowledge provider," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 22(2), pages 167-188.
    • Handle: RePEc:zag:market:v:22:y:2010:i:2:p:167-188
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    References listed on IDEAS

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    1. Mike W Peng & Denis Y L Wang & Yi Jiang, 2008. "An institution-based view of international business strategy: a focus on emerging economies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 39(5), pages 920-936, July.
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