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Factors Influencing the Consumer Tendency to Use Mobile Instant Messaging (MIM): A Mixed Method Study

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  • Jorge Cruz-Cárdenas
  • Jorge Guadalupe-Lanas
  • Carlos Ramos-Galarza
  • Andrés Palacio-Fierro

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  • Jorge Cruz-Cárdenas & Jorge Guadalupe-Lanas & Carlos Ramos-Galarza & Andrés Palacio-Fierro, 2022. "Factors Influencing the Consumer Tendency to Use Mobile Instant Messaging (MIM): A Mixed Method Study," Contemporary Economics, Vizja University, vol. 16(1), March.
    • Handle: RePEc:wyz:journl:id:676
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    References listed on IDEAS

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    1. Harith Yas Khudhair & Ahmad Jusoh & Abbas Mardani & Khalil Md Nor, 2019. "A Conceptual Model of Customer Satisfaction: Moderating Effects of Price Sensitivity and Quality Seekers in the Airline Industry," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 13(3), September.
    2. Ezgi Akar & Tevfik Dalgic, 2018. "Understanding online consumers’ purchase intentions: a contribution from social network theory," Behaviour and Information Technology, Taylor & Francis Journals, vol. 37(5), pages 473-487, May.
    3. Albert Satorra & Peter Bentler, 2010. "Ensuring Positiveness of the Scaled Difference Chi-square Test Statistic," Psychometrika, Springer;The Psychometric Society, vol. 75(2), pages 243-248, June.
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    1. Ricardo Costa-Climent & Samuel Ribeiro Navarrete & Darek M. Haftor & Marcin W. Staniewski, 2024. "Correction to: Value creation and appropriation from the use of machine learning: a study of start‑ups using fuzzy‑set qualitative comparative analysis," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 2451-2452, September.

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