IDEAS home Printed from https://ideas.repec.org/a/wsi/ijimxx/v20y2016i05ns1363919616400089.html

Some searches may not work properly. We apologize for the inconvenience.

   My bibliography  Save this article

An Extended Conceptual Framework For Product-Market Innovation

Author

Listed:
  • GERRIT A. DE WAAL

    (RMIT University, 124 La Trobe St, Melbourne, VIC 3000, Australia)

Abstract

Recognising the greater variety and sophistication of product innovation strategies to target existing and previously untapped markets, the author presents an extended version of the Ansoff product-market expansion grid that highlights the different approaches for developed world and emerging markets. The proposed model consists of seven distinct categories of growth options and depicts alternative strategic possibilities within each category, where appropriate. Categories that are new to the matrix include resource-constrained innovation, necessity innovation and reverse innovation. Necessity innovation is a new concept and a special case of user-innovation, defined as innovation by resource-constrained consumers in emerging markets to serve their own unmet needs. Utilising recent industry examples from a variety of media, the author demonstrates the traits of each strategic approach to grow revenue streams through product-market innovation.

Suggested Citation

  • Gerrit A. De Waal, 2016. "An Extended Conceptual Framework For Product-Market Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(05), pages 1-26, June.
    • Handle: RePEc:wsi:ijimxx:v:20:y:2016:i:05:n:s1363919616400089
    DOI: 10.1142/S1363919616400089
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1363919616400089
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S1363919616400089?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Green, Paul E., 1977. "A new approach to market segmentation," Business Horizons, Elsevier, vol. 20(1), pages 61-73, February.
    2. Caroline Paunov, 2013. "Innovation and Inclusive Development: A Discussion of the Main Policy Issues," OECD Science, Technology and Industry Working Papers 2013/1, OECD Publishing.
    3. Jaques Angot & Loïc Plé, 2015. "Serving poor people in rich countries: the bottom-of-the-pyramid business model solution," Post-Print hal-01563022, HAL.
    4. Rao, Balkrishna C., 2013. "How disruptive is frugal?," Technology in Society, Elsevier, vol. 35(1), pages 65-73.
    5. Gerrit A. De Waal & Paul Knott, 2013. "Innovation Tool Adoption And Adaptation In Small Technology-Based Firms," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(03), pages 1-19.
    6. Gianpaolo Vignali, 2014. "The mix map modelling approach: research application - a thought for the service industry," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 12(1), pages 75-81.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Klarin, Anton, 2019. "Mapping product and service innovation: A bibliometric analysis and a typology," Technological Forecasting and Social Change, Elsevier, vol. 149(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rossetto, Dennys Eduardo & Borini, Felipe Mendes & Bernardes, Roberto Carlos & Frankwick, Gary L., 2023. "Measuring frugal innovation capabilities: An initial scale proposition," Technovation, Elsevier, vol. 121(C).
    2. Hossain, Mokter, 2021. "Frugal innovation: Unveiling the uncomfortable reality," Technology in Society, Elsevier, vol. 67(C).
    3. Rakhshanda Khan, 2016. "How Frugal Innovation Promotes Social Sustainability," Sustainability, MDPI, vol. 8(10), pages 1-29, October.
    4. Sarkar, Soumodip & Mateus, Sara, 2022. "Doing more with less - How frugal innovations can contribute to improving healthcare systems," Social Science & Medicine, Elsevier, vol. 306(C).
    5. Hossain, Mokter, 2017. "Mapping the frugal innovation phenomenon," Technology in Society, Elsevier, vol. 51(C), pages 199-208.
    6. Elsie Onsongo & Johan Schot, 2017. "Inclusive Innovation and Rapid Sociotechnical Transitions: The Case of Mobile Money in Kenya," SPRU Working Paper Series 2017-07, SPRU - Science Policy Research Unit, University of Sussex Business School.
    7. Bianchi, Carlos & Bianco, Mariela & Ardanche, Melissa & Schenck, Marcela, 2017. "Healthcare frugal innovation: A solving problem rationale under scarcity conditions," Technology in Society, Elsevier, vol. 51(C), pages 74-80.
    8. Mario Pansera & Fabien Martinez, 2017. "Innovation for development and poverty reduction: an integrative literature review," Post-Print hal-02887777, HAL.
    9. Tabi, Andrea & Hille, Stefanie Lena & Wüstenhagen, Rolf, 2014. "What makes people seal the green power deal? — Customer segmentation based on choice experiment in Germany," Ecological Economics, Elsevier, vol. 107(C), pages 206-215.
    10. Friederike Paetz, 2016. "Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie [Personality traits for market segmentation: An empirical study]," Schmalenbach Journal of Business Research, Springer, vol. 68(3), pages 279-306, August.
    11. Jarkko Levänen & Mokter Hossain & Tatu Lyytinen & Anne Hyvärinen & Sini Numminen & Minna Halme, 2015. "Implications of Frugal Innovations on Sustainable Development: Evaluating Water and Energy Innovations," Sustainability, MDPI, vol. 8(1), pages 1-17, December.
    12. Sanghamitra Chakravarty & Georgina Mercedes Gómez, 2024. "A Development Lens to Frugal Innovation: Bringing Back Production and Technological Capabilities into the Discourse," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 36(1), pages 82-101, February.
    13. Juan Shan & Miqdad Ali Khan, 2016. "Implications of Reverse Innovation for Socio-Economic Sustainability: A Case Study of Philips China," Sustainability, MDPI, vol. 8(6), pages 1-20, June.
    14. André Leliveld & Peter Knorringa, 2018. "Frugal Innovation and Development Research," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 30(1), pages 1-16, January.
    15. Amrita Saha & Tommaso Ciarli, 2018. "Innovation, Structural Change, and Inclusion. A Cross Country PVAR Analysis," SPRU Working Paper Series 2018-01, SPRU - Science Policy Research Unit, University of Sussex Business School.
    16. Hossain, Mokter & Park, Sukyung & Shahid, Subhan, 2023. "Frugal innovation for sustainable rural development," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    17. Florian Schreiber, 2017. "Identification of customer groups in the German term life market: a benefit segmentation," Annals of Operations Research, Springer, vol. 254(1), pages 365-399, July.
    18. Rhonda K. Reger & Anne Sigismund Huff, 1993. "Strategic groups: A cognitive perspective," Strategic Management Journal, Wiley Blackwell, vol. 14(2), pages 103-123, February.
    19. Kate Meagher, 2018. "Cannibalizing the Informal Economy: Frugal Innovation and Economic Inclusion in Africa," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 30(1), pages 17-33, January.
    20. Valentina Gomes Haensel Schmitt & Jean Pierre Seclen Luna, 2022. "Presentacion editorial: La Innovacion hacia la Construccion de un Futuro Sostenible(Editorial presentation: Innovation towards Building a Sustainable Future)," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 10(3), pages 1-12, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:20:y:2016:i:05:n:s1363919616400089. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijim/ijim.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.