IDEAS home Printed from https://ideas.repec.org/a/wsi/ijimxx/v17y2013i05ns1363919613500217.html
   My bibliography  Save this article

Why Innovations Fail — The Case Of Passive And Active Innovation Resistance

Author

Listed:
  • SVEN HEIDENREICH

    (Department Innovation Management & Entrepreneurship, EBS Business School, Rheingaustr 1, 65375 Oestrich-Winkel, Germany)

  • PATRICK SPIETH

    (Department Innovation Management & Entrepreneurship, EBS Business School, Rheingaustr 1, 65375 Oestrich-Winkel, Germany;
    Department of Innovation & Technology Management, University of Kassel, Nora-Platiel-Str. 4, 34109 Kassel, Germany)

Abstract

Innovation literature reports high failure rates for innovations, ranging from 50% to 90%. Hence, most new products fail as they are rejected by consumers due to their resistance to innovation, indicating that innovations remain a critical challenge for managers. In order to expand our current knowledge of consumers' new product adoption behaviour, we propose to consider the concepts of passive and active innovation resistance. Within a large scaled empirical study, we show that passive innovation resistance evolves from an individual's resistance to change disposition and status quo satisfaction, while active innovation resistance is primarily driven by product-specific barriers. Our results indicate that both passive and active innovation resistance represent strong inhibitors within new product evaluation, significantly reducing consumers' intention to adopt new products.

Suggested Citation

  • Sven Heidenreich & Patrick Spieth, 2013. "Why Innovations Fail — The Case Of Passive And Active Innovation Resistance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(05), pages 1-42.
    • Handle: RePEc:wsi:ijimxx:v:17:y:2013:i:05:n:s1363919613500217
    DOI: 10.1142/S1363919613500217
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1363919613500217
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S1363919613500217?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Heidenreich, Sven & Killmer, Jan F. & Millemann, Jan A., 2022. "If at first you don't adopt - Investigating determinants of new product leapfrogging behavior," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    2. Sven Heidenreich & Katrin Talke, 2020. "Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 279-298, December.
    3. Hew, Jun-Jie & Lee, Voon-Hsien & Leong, Lai-Ying, 2023. "Why do mobile consumers resist mobile commerce applications? A hybrid fsQCA-ANN analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    4. Seth, Himanshu & Talwar, Shalini & Bhatia, Anuj & Saxena, Akanksha & Dhir, Amandeep, 2020. "Consumer resistance and inertia of retail investors: Development of the resistance adoption inertia continuance (RAIC) framework," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    5. Hew, Jun-Jie & Leong, Lai-Ying & Tan, Garry Wei-Han & Ooi, Keng-Boon & Lee, Voon-Hsien, 2019. "The age of mobile social commerce: An Artificial Neural Network analysis on its resistances," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 311-324.
    6. Kullak, Franziska S. & Baier, Daniel & Woratschek, Herbert, 2023. "How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    7. Petschnig, Martin & Heidenreich, Sven & Spieth, Patrick, 2014. "Innovative alternatives take action – Investigating determinants of alternative fuel vehicle adoption," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 68-83.
    8. Francisco J. Santos-Arteaga & Debora Di Caprio & Madjid Tavana & Aidan O'Connor, 2017. "Formalising The Demand For Technological Innovations: Rational Herds, Market Frictions And Network Effects," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(02), pages 1-43, February.
    9. Heidenreich, Sven & Kraemer, Tobias, 2015. "Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 134-151.
    10. Doran, Justin & Ryan, Geraldine, 2019. "Does nanotechnology research generate an innovation premium over other types of research? Evidence from Ireland," Technology in Society, Elsevier, vol. 59(C).
    11. Laukkanen, Tommi, 2016. "Consumer adoption versus rejection decisions in seemingly similar service innovations: The case of the Internet and mobile banking," Journal of Business Research, Elsevier, vol. 69(7), pages 2432-2439.
    12. Talwar, Shalini & Talwar, Manish & Kaur, Puneet & Dhir, Amandeep, 2020. "Consumers’ resistance to digital innovations: A systematic review and framework development," Australasian marketing journal, Elsevier, vol. 28(4), pages 286-299.
    13. Sun, Yang, 2021. "Case based models of the relationship between consumer resistance to innovation and customer churn," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    14. Huang, Dan & Jin, Xin & Coghlan, Alexandra, 2021. "Advances in consumer innovation resistance research: A review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    15. Choudrie, Jyoti & Junior, Chike-Obuekwe & McKenna, Brad & Richter, Shahper, 2018. "Understanding and conceptualising the adoption, use and diffusion of mobile banking in older adults: A research agenda and conceptual framework," Journal of Business Research, Elsevier, vol. 88(C), pages 449-465.
    16. Boeuf, Benjamin, 2019. "The impact of mortality anxiety on attitude toward product innovation," Journal of Business Research, Elsevier, vol. 104(C), pages 44-60.
    17. Han-Shen Chen & Bi-Kun Tsai & Chi-Ming Hsieh, 2018. "The Effects of Perceived Barriers on Innovation Resistance of Hydrogen-Electric Motorcycles," Sustainability, MDPI, vol. 10(6), pages 1-15, June.
    18. Leopold, Franziska, 2022. "Einstellung zum Grundeinkommen und politisches Engagement: Durch welche Faktoren werden sie begünstigt?," FRIBIS Policy Debate May 17, 2022, University of Freiburg, Freiburg Institute for Basic Income Studies (FRIBIS).
    19. Loh, Xiu-Ming & Lee, Voon-Hsien & Leong, Lai-Ying & Aw, Eugene Cheng-Xi & Cham, Tat-Huei & Tang, Yun-Chia & Hew, Jun-Jie, 2023. "Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach," Journal of Business Research, Elsevier, vol. 159(C).
    20. Sebastian Brenk & Dirk Lüttgens & Kathleen Diener & Frank Piller, 2019. "Learning from failures in business model innovation: solving decision-making logic conflicts through intrapreneurial effectuation," Journal of Business Economics, Springer, vol. 89(8), pages 1097-1147, December.
    21. Hietschold, Nadine & Reinhardt, Ronny & Gurtner, Sebastian, 2020. "Who put the “NO” in Innovation? Innovation resistance leaders’ behaviors and self-identities," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
    22. Sungwon Kim & Hwansoo Lee & Seung-Woo Son, 2021. "Emerging Diffusion Barriers of Shared Mobility Services in Korea," Sustainability, MDPI, vol. 13(14), pages 1-16, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:17:y:2013:i:05:n:s1363919613500217. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijim/ijim.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.