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One Size Does Not Fit All — Understanding The Front-End And Back-End Of Business Model Innovation

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  • FRANZISKA GÜNZEL

    (Department of Business Administration, School of Business and Social Sciences, Aarhus University, Denmark)

  • ANNA B. HOLM

    (Department of Business Administration, School of Business and Social Sciences, Aarhus University, Denmark)

Abstract

Business model innovation is becoming a central research topic in management. However, a lack of a common understanding of the nature of the business model leads to disregarding its multifaceted structure when analyzing the business model innovation process. This article proposes a more detailed understanding of the business model innovation process by drawing on existing knowledge from new product development literature and examining the front-end and the back-end of business model innovation of three leading Danish newspapers. We studied how changes introduced during the development of digital news production and delivery have affected key components of these business models, namely value creation, proposition, delivery and capture in the period 2002–2011. Our findings suggest the need to distinguish between front-end and back-end business model innovation processes, and to recognize the importance of organizational learning when incumbents are faced with disruptive technologies.

Suggested Citation

  • Franziska Günzel & Anna B. Holm, 2013. "One Size Does Not Fit All — Understanding The Front-End And Back-End Of Business Model Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-34.
    • Handle: RePEc:wsi:ijimxx:v:17:y:2013:i:01:n:s1363919613400021
    DOI: 10.1142/S1363919613400021
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    Citations

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    Cited by:

    1. Daniela Andreini & Cristina Bettinelli & Nicolai J. Foss & Marco Mismetti, 2022. "Business model innovation: a review of the process-based literature," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 26(4), pages 1089-1121, December.
    2. Swen Nadkarni & Reinhard Prügl, 2021. "Digital transformation: a review, synthesis and opportunities for future research," Management Review Quarterly, Springer, vol. 71(2), pages 233-341, April.
    3. Kubli, Merla & Puranik, Sanket, 2023. "A typology of business models for energy communities: Current and emerging design options," Renewable and Sustainable Energy Reviews, Elsevier, vol. 176(C).
    4. Raphaël Maucuer & Alexandre Renaud, 2019. "Business Model Research: A Bibliometric Analysis of Origins and Trends," Post-Print hal-01918188, HAL.
    5. Paul Schneider, 2018. "Managerial challenges of Industry 4.0: an empirically backed research agenda for a nascent field," Review of Managerial Science, Springer, vol. 12(3), pages 803-848, July.
    6. Agnes Asemokha & Jackson Musona & Lasse Torkkeli & Sami Saarenketo, 2019. "Business model innovation and entrepreneurial orientation relationships in SMEs: Implications for international performance," Journal of International Entrepreneurship, Springer, vol. 17(3), pages 425-453, September.
    7. Brillinger, Anne-Sophie & Els, Christian & Schäfer, Björn & Bender, Beate, 2020. "Business model risk and uncertainty factors: Toward building and maintaining profitable and sustainable business models," Business Horizons, Elsevier, vol. 63(1), pages 121-130.
    8. Franziska Günzel-Jensen & Anna B. Holm, 2015. "Freemium Business Models as the Foundation for Growing an E-business Venture: A Multiple Case Study of Industry Leaders," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 11(1), pages 77-101.
    9. Müller, Julian Marius & Buliga, Oana & Voigt, Kai-Ingo, 2018. "Fortune favors the prepared: How SMEs approach business model innovations in Industry 4.0," Technological Forecasting and Social Change, Elsevier, vol. 132(C), pages 2-17.
    10. Jan F. Tesch & Anne-Sophie Brillinger & Dominik Bilgeri, 2017. "Internet Of Things Business Model Innovation And The Stage-Gate Process: An Exploratory Analysis," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(05), pages 1-19, June.
    11. Gerrit Remane & Andre Hanelt & Jan F. Tesch & Lutz M. Kolbe, 2017. "The Business Model Pattern Database — A Tool For Systematic Business Model Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(01), pages 1-61, January.
    12. Vanessa Weimann & Maike Gerken & Marcel Hülsbeck, 2020. "Business model innovation in family firms: dynamic capabilities and the moderating role of socioemotional wealth," Journal of Business Economics, Springer, vol. 90(3), pages 369-399, April.

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