IDEAS home Printed from https://ideas.repec.org/a/wly/syseng/v13y2010i4p389-404.html
   My bibliography  Save this article

Car wars: Factors underlying the success or failure of new car programs

Author

Listed:
  • Edward S. Hanawalt
  • William B. Rouse

Abstract

This paper explores the factors responsible for success or failure of an automobile through a case study analysis of 10 product successes and 10 product failures in the United States auto market over the last 50 years. Through the creation and analysis of twenty case studies we have generated a first listing of 14 factors driving success or failure. Seven experts assessed the extent to which these factors were associated with each automobile. Their assessments indicate that the product development system of new automobiles, particularly those that are highly successful, is often born from financial and corporate responses to market crisis. The target segment of a new entry in the automotive market and its development process as they are adapted to economic conditions in the marketplace, coupled with leadership, are central success factors. The role of these factors play in the success of automobiles is discussed in the context of several case studies. © 2009 Wiley Periodicals, Inc. Syst Eng 13

Suggested Citation

  • Edward S. Hanawalt & William B. Rouse, 2010. "Car wars: Factors underlying the success or failure of new car programs," Systems Engineering, John Wiley & Sons, vol. 13(4), pages 389-404, December.
    • Handle: RePEc:wly:syseng:v:13:y:2010:i:4:p:389-404
    DOI: 10.1002/sys.20158
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/sys.20158
    Download Restriction: no
    File URL: https://libkey.io/10.1002/sys.20158?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jacob Goldenberg & Donald R. Lehmann & David Mazursky, 2001. "The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success," Management Science, INFORMS, vol. 47(1), pages 69-84, January.
    2. Tyson R. Browning & Ernst Fricke & Herbert Negele, 2006. "Key concepts in modeling product development processes," Systems Engineering, John Wiley & Sons, vol. 9(2), pages 104-128, June.
    3. Kim B. Clark & W. Bruce Chew & Takahiro Fujimoto, 1987. "Product Development in the World Auto Industry," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 18(3, Specia), pages 729-782.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nathan J. Slegers & Ronald T. Kadish & Gary E. Payton & John Thomas & Michael D. Griffin & Dan Dumbacher, 2012. "Learning from failure in systems engineering: A panel discussion," Systems Engineering, John Wiley & Sons, vol. 15(1), pages 74-82, March.
    2. Zhongyuan Yu & William B. Rouse & Nicoleta Serban, 2011. "A computational theory of enterprise transformation," Systems Engineering, John Wiley & Sons, vol. 14(4), pages 441-454, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Loris Gaio, 2005. "A diversity-based approach to requirements tracing in new product development," ROCK Working Papers 031, Department of Computer and Management Sciences, University of Trento, Italy, revised 13 Jun 2008.
    2. Blindenbach-Driessen, Floortje & van den Ende, Jan, 2006. "Innovation in project-based firms: The context dependency of success factors," Research Policy, Elsevier, vol. 35(4), pages 545-561, May.
    3. Barry L. Bayus, 2013. "Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community," Management Science, INFORMS, vol. 59(1), pages 226-244, June.
    4. Kogut, Bruce & Walker, Gordon & Kim, Dong-Jae, 1995. "Cooperation and entry induction as an extension of technological rivalry," Research Policy, Elsevier, vol. 24(1), pages 77-95, January.
    5. Hippel, Eric von., 1992. "Adapting market research to the rapid evolution of needs for new products and services," Working papers 3374-92., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    6. Laura J. Kornish & Sharaya M. Jones, 2021. "Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity," Marketing Science, INFORMS, vol. 40(6), pages 1106-1122, November.
    7. Johnson, Joseph G. & Raab, Markus, 2003. "Take The First: Option-generation and resulting choices," Organizational Behavior and Human Decision Processes, Elsevier, vol. 91(2), pages 215-229, July.
    8. Dew, Nicholas & Read, Stuart & Sarasvathy, Saras D. & Wiltbank, Robert, 2008. "Outlines of a behavioral theory of the entrepreneurial firm," Journal of Economic Behavior & Organization, Elsevier, vol. 66(1), pages 37-59, April.
    9. Parisa Pourkarimi & Gamal Atallah, 2020. "Cooperative R&D With Differentiated Products In Vertically Related Industries," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 18(2), pages 3-16, November.
    10. Suárez, Freddy F. & Cusumano, Michael A., 1954- & Fine, Charles H., 1991. "Flexibility and performance : a literature critique and strategic framework," Working papers 3298-91., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    11. Susan Helper & Jennifer Kuan, 2018. "What Goes On under the Hood? How Engineers Innovate in the Automotive Supply Chain," NBER Chapters, in: US Engineering in a Global Economy, pages 193-214, National Bureau of Economic Research, Inc.
    12. Gunther Tichy, 1992. "Forschungs-, Technologie- und Industriepolitik," Wirtschaft und Gesellschaft - WuG, Kammer für Arbeiter und Angestellte für Wien, Abteilung Wirtschaftswissenschaft und Statistik, vol. 18(1), pages 29-45.
    13. Henrik Florén & Johan Frishammar & Vinit Parida & Joakim Wincent, 2018. "Critical success factors in early new product development: a review and a conceptual model," International Entrepreneurship and Management Journal, Springer, vol. 14(2), pages 411-427, June.
    14. You-Na Lee & John P. Walsh, 2012. "Intra-organizational integration and innovation: organizational structure, environmental contingency and R&D performance," ICER Working Papers 20-2011, ICER - International Centre for Economic Research.
    15. Sadao Nagaoka & Akira Goto, 1997. "Vertical Restraints and Market Access," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, vol. 24(1), pages 21-36, January.
    16. Gellynck, Xavier & Kuhne, Bianka & Van Wezemael, Lynn & Verbeke, Wim, 2010. "Translating Latent Trends In Food Consumer Behavior Into New Products," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116422, European Association of Agricultural Economists.
    17. Gamal Atallah, 2002. "Vertical R&D Spillovers, Cooperation, Market Structure, and Innovation," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 11(3), pages 179-209.
    18. Beck, Jonathan, 2008. "Diderot´s rule," Discussion Papers, Research Unit: Competition and Innovation SP II 2008-13, WZB Berlin Social Science Center.
    19. Bourreau, Marc & Dogan, Pinar & Manant, Matthieu, 2010. "Size of RJVs and Degree of Cooperation in Product Development," Scholarly Articles 4621101, Harvard Kennedy School of Government.
    20. Daniel Nepelski & Vincent Roy, 2021. "Innovation and innovator assessment in R&I ecosystems: the case of the EU Framework Programme," The Journal of Technology Transfer, Springer, vol. 46(3), pages 792-827, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:syseng:v:13:y:2010:i:4:p:389-404. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1520-6858 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.