IDEAS home Printed from https://ideas.repec.org/a/wly/jpamgt/v9y1990i1p41-59.html
   My bibliography  Save this article

Can public information programs affect risk perceptions?

Author

Listed:
  • V. Kerry Smith

    (University Distinguished Professor at North Carolina State University and a Resource for the Future University Fellow)

  • William H. Desvousges

    (Senior Economist at Research Triangle Institute)

  • F. Reed Johnson

    (Professor of Economics at the U.S. Naval Academy)

  • Ann Fisher

    (Economist at the U.S. Environmental Protection Agency)

Abstract

This article provides the first controlled evaluation of how different information materials explaining the risks from radon influenced people's perceptions of these risks. Using a panel study, it was possible to observe how stated risk perceptions responded to information about indoor radon concentrations and brochures explaining the radon readings. The findings indicate that risk communication policies can be effective in modifying risk perceptions. Moreover, they have three specific implications for radon policy: (1) Public officials should not adopt strategies that provide minimal risk information to the public as a means of avoiding undue alarm, for this can have the reverse effect; (2) measures of the effectiveness of risk communication will depend on how education and behavior change are defined; (3) categorical guidelines about risk without quantitative information can lead people to treat the levels as thresholds, creating an artificial discontinuity in their responses to small changes in risk perceptions.

Suggested Citation

  • V. Kerry Smith & William H. Desvousges & F. Reed Johnson & Ann Fisher, 1990. "Can public information programs affect risk perceptions?," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 9(1), pages 41-59.
  • Handle: RePEc:wly:jpamgt:v:9:y:1990:i:1:p:41-59
    DOI: 10.2307/3325112
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.2307/3325112
    File Function: Link to full text; subscription required
    Download Restriction: no

    File URL: https://libkey.io/10.2307/3325112?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Viscusi, W Kip & O'Connor, Charles J, 1984. "Adaptive Responses to Chemical Labeling: Are Workers Bayesian Decision Makers?," American Economic Review, American Economic Association, vol. 74(5), pages 942-956, December.
    2. Jerry A. Hausman & David A. Wise, 1985. "Technical Problems in Social Experimentation: Cost versus Ease of Analysis," NBER Chapters, in: Social Experimentation, pages 187-220, National Bureau of Economic Research, Inc.
    3. Smith, V Kerry & Johnson, F Reed, 1988. "How Do Risk Perceptions Respond to Information? The Case of Radon," The Review of Economics and Statistics, MIT Press, vol. 70(1), pages 1-8, February.
    4. Rosett, Richard N & Nelson, Forrest D, 1975. "Estimation of the Two-Limit Probit Regression Model," Econometrica, Econometric Society, vol. 43(1), pages 141-146, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Poe, Gregory L. & van Es, Harold & VandenBerg, Timothy P. & Bishop, Richard C., 1996. "Do Participants in Well Water Testing Programs Update Their Exposure and Health Risk Perceptions?," Working Papers 127911, Cornell University, Department of Applied Economics and Management.
    2. Jos'e Raimundo Carvalho & Diego de Maria Andr'e & Yuri Costa, 2023. "Individual Updating of Subjective Probability of Homicide Victimization: a "Natural Experiment'' on Risk Communication," Papers 2312.08171, arXiv.org.
    3. Cameron, Trudy Ann, 2005. "Individual option prices for climate change mitigation," Journal of Public Economics, Elsevier, vol. 89(2-3), pages 283-301, February.
    4. Hoehn, John P. & Randall, Alan, 2002. "The effect of resource quality information on resource injury perceptions and contingent values," Resource and Energy Economics, Elsevier, vol. 24(1-2), pages 13-31, February.
    5. W. Kip Viscusi & Richard J. Zeckhauser, 2015. "The Relative Weights of Direct and Indirect Experiences in the Formation of Environmental Risk Beliefs," Risk Analysis, John Wiley & Sons, vol. 35(2), pages 318-331, February.
    6. Poe, Gregory L. & Bishop, Richard C., 1992. "Prior Information, General Information, and Specific Information in the Contingent Valuation of Environmental Risks: The Case of Nitrates in Groundwater," Staff Papers 121335, Cornell University, Department of Applied Economics and Management.
    7. Ciani, Emanuele & Delavande, Adeline & Etheridge, Ben & Francesconi, Marco, 2019. "Policy Uncertainty and Information Flows: Evidence from Pension Reform Expectations," IZA Discussion Papers 12604, Institute of Labor Economics (IZA).
    8. Jill J. McCluskey & Gordon C. Rausser, 2001. "Estimation of Perceived Risk and Its Effect on Property Values," Land Economics, University of Wisconsin Press, vol. 77(1), pages 42-55.
    9. Drakos, Konstantinos & Müller, Cathérine, 2011. "Terrorism risk concern in Europe," Economics Letters, Elsevier, vol. 112(2), pages 195-197, August.
    10. McLaughlin, Patrick A., 2011. "Something in the Water? Testing for Groundwater Quality Information in the Housing Market," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 36(2), pages 1-20, August.
    11. Jin-Tan Liu & Meng-Wen Tsou & James K. Hammitt, 2007. "Health Information and Subjective Survival Probability: Evidence from Taiwan," Journal of Risk Research, Taylor & Francis Journals, vol. 10(2), pages 149-175, March.
    12. Georges Dionne & Claude Fluet & Denise Desjardins, 2007. "Predicted risk perception and risk-taking behavior: The case of impaired driving," Journal of Risk and Uncertainty, Springer, vol. 35(3), pages 237-264, December.
    13. Georges Dionne & Claude Fluet & Denise Desjardins, 2006. "Perception of the Risks Associated with Impaired Driving and Effects on Driving Behavior," Cahiers de recherche 0608, CIRPEE.
    14. Byl, Jacob P. & Viscusi, W. Kip, 2021. "Experimental study of consumer responses to different sources of information about prescription drugs," Journal of Economic Behavior & Organization, Elsevier, vol. 186(C), pages 754-771.
    15. Trudy Cameron, 2005. "Updating Subjective Risks in the Presence of Conflicting Information: An Application to Climate Change," Journal of Risk and Uncertainty, Springer, vol. 30(1), pages 63-97, January.
    16. Atsushi Maruyama & Masao Kikuchi, 2004. "Risk-learning process in forming willingness-to-pay for egg safety," Agribusiness, John Wiley & Sons, Ltd., vol. 20(2), pages 167-179.
    17. Konstantinos Drakos & Catherine Mueller, 2014. "On the Determinants of Terrorism Risk Concern in Europe," Defence and Peace Economics, Taylor & Francis Journals, vol. 25(3), pages 291-310, June.
    18. Adeline Delavande, 2008. "Measuring revisions to subjective expectations," Journal of Risk and Uncertainty, Springer, vol. 36(1), pages 43-82, February.
    19. Dickie, Mark & Adamowicz, Wiktor & Gerking, Shelby & Veronesi, Marcella, 2022. "Risk Perception, Learning, and Willingness to Pay to Reduce Heart Disease Risk," Journal of Benefit-Cost Analysis, Cambridge University Press, vol. 13(3), pages 363-382, October.
    20. Christoph M. Rheinberger & James K. Hammitt, 2018. "Dinner with Bayes: On the revision of risk beliefs," Journal of Risk and Uncertainty, Springer, vol. 57(3), pages 253-280, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:jpamgt:v:9:y:1990:i:1:p:41-59. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www3.interscience.wiley.com/journal/34787/home .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.