IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v26y2019i6p1382-1391.html
   My bibliography  Save this article

Corporate images and customer behavioral intentions in an environmentally certified context: Promoting environmental sustainability in the hospitality industry

Author

Listed:
  • Patricia Martínez
  • Ángel Herrero
  • Raquel Gómez‐López

Abstract

Growing environmental awareness has made customers change their attitudes and increasingly demand that the hospitality industry provides products and services that are environmentally friendly. This sector faces increasing pressure to operate in a more ecofriendly manner given its negative influence on the natural environment. Extant research demonstrates that sustainable tourism can be promoted through environmental certifications. However, little attention has been paid to the relevance of customer perceptions about these schemes and their influence on customer behavioral intentions. So that, this study attempts to explore the conditions under which perceived green image leads to favorable customer behavioral intentions towards environmentally certified hotels by considering the mediating effects of functional and emotional images. A structured questionnaire was used to collect data from hotel customers in Spain. The results indicate that green image serves as a predictor of functional image, which in turn is linked to customer behavioral intentions. This shows that the evaluation of environmental issues influences the assessment of cognitive aspects, although not the direct evaluation of affective aspects. Consequently, green image associations directly influence the cognitive responses of consumers but not their emotions. Therefore, consumers will evaluate a hotel's functional image not only by considering traditional attributes but also by taking into account environmental issues. These findings suggest that hotel companies should work to develop a green positioning strategy developing products and services possessing both greenness and high‐value attributes.

Suggested Citation

  • Patricia Martínez & Ángel Herrero & Raquel Gómez‐López, 2019. "Corporate images and customer behavioral intentions in an environmentally certified context: Promoting environmental sustainability in the hospitality industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1382-1391, November.
    • Handle: RePEc:wly:corsem:v:26:y:2019:i:6:p:1382-1391
    DOI: 10.1002/csr.1754
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.1754
    Download Restriction: no
    File URL: https://libkey.io/10.1002/csr.1754?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Géraldine Michel & Sophie Rieunier, 2012. "Nonprofit brand image and typicality influences on charitable giving," Post-Print halshs-01887007, HAL.
    2. Seongho Kang & Won‐Moo Hur, 2012. "Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(5), pages 306-316, September.
    3. Yu-Te Tu & Heng-Chi Chih, 2013. "An Empirical Study of Corporate Brand Image, Customer Perceived Value and Satisfaction on Loyalty in Shoe Industry," Journal of Economics and Behavioral Studies, AMH International, vol. 5(7), pages 469-483.
    4. Guoyou Qi & Saixing Zeng & Xiaodong Li & Chiming Tam, 2012. "Role of Internalization Process in Defining the Relationship between ISO 14001 Certification and Corporate Environmental Performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(3), pages 129-140, May.
    5. Michel, Géraldine & Rieunier, Sophie, 2012. "Nonprofit brand image and typicality influences on charitable giving," Journal of Business Research, Elsevier, vol. 65(5), pages 701-707.
    6. Sang M. Lee & Yonghwi Noh & Donghyun Choi & Jin Sung Rha, 2017. "Environmental Policy Performances for Sustainable Development: From the Perspective of ISO 14001 Certification," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(2), pages 108-120, March.
    7. Violina P. Rindova & Charles J. Fombrun, 1999. "Constructing competitive advantage: the role of firm–constituent interactions," Strategic Management Journal, Wiley Blackwell, vol. 20(8), pages 691-710, August.
    8. Syed Alwi, Sharifah Faridah & Kitchen, Philip J., 2014. "Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?," Journal of Business Research, Elsevier, vol. 67(11), pages 2324-2336.
    9. Takuya Takahashi & Masao Nakamura, 2010. "The impact of operational characteristics on firms' EMS decisions: strategic adoption of ISO 14001 certifications," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(4), pages 215-229, July.
    10. Tiberio Daddi & Domenico Ceglia & Guia Bianchi & Marcia Dutra de Barcellos, 2019. "Paradoxical tensions and corporate sustainability: A focus on circular economy business cases," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 770-780, July.
    11. Junnan Hu & Shujing Wang & Feixue Xie, 2018. "Environmental responsibility, market valuation, and firm characteristics: Evidence from China," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1376-1387, November.
    12. Pasi Heikkurinen, 2010. "Image differentiation with corporate environmental responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(3), pages 142-152, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yuanyuan Zhang & Zhe Ouyang, 2021. "Doing well by doing good: How corporate environmental responsibility influences corporate financial performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 54-63, January.
    2. Heesup Han & Bee‐Lia Chua & Antonio Ariza‐Montes & Elena‐Nicoleta Untaru, 2020. "Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: Airline versus restaurant," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1851-1864, July.
    3. María D. López‐Gamero & José F. Molina‐Azorín & Jorge Pereira‐Moliner & Eva M. Pertusa‐Ortega, 2023. "Agility, innovation, environmental management and competitiveness in the hotel industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 548-562, March.
    4. Carlos Guerrero Medina & Myriam Martínez‐Fiestas & Maria I. Viedma‐del‐Jesus & Jessica Alzamora Ruiz, 2020. "Living wage in the framework of corporate social responsibility: Analyzing its impact on consumer response," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2060-2070, September.
    5. Rodrigo Salvador & Murillo Vetroni Barros & Guilherme Francisco do Prado & Regina Negri Pagani & Cassiano Moro Piekarski & Antonio Carlos de Francisco, 2021. "Knowledge and technology transfer in sustainability reports: Fomenting stakeholder engagement for sustainable development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 251-264, January.
    6. Arun T. M. & Puneet Kaur & Stefano Bresciani & Amandeep Dhir, 2021. "What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2637-2655, July.
    7. Iñaki Heras‐Saizarbitoria & Olivier Boiral & Alberto Díaz de Junguitu, 2020. "Environmental management certification and environmental performance: Greening or greenwashing?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2829-2841, September.
    8. Raniah Alsahafi & Ahmed Alzahrani & Rashid Mehmood, 2023. "Smarter Sustainable Tourism: Data-Driven Multi-Perspective Parameter Discovery for Autonomous Design and Operations," Sustainability, MDPI, vol. 15(5), pages 1-64, February.
    9. Miguel Ángel Moliner‐Tena & Diego Monferrer‐Tirado & Marta Estrada‐Guillén & Lidia Vidal‐Meliá, 2023. "Sustainable service ecosystems from the transformative value perspective: A study in tourism destinations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 342-357, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anja Plumeyer & Pascal Kottemann & Daniel Böger & Reinhold Decker, 2019. "Measuring brand image: a systematic review, practical guidance, and future research directions," Review of Managerial Science, Springer, vol. 13(2), pages 227-265, April.
    2. Briggs, Elten & Janakiraman, Narayan, 2017. "Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment," Journal of Business Research, Elsevier, vol. 80(C), pages 98-105.
    3. Christian Valery Tayo Tene & Olivier Boiral & Iñaki Heras‐Saizarbitoria, 2021. "Does quality management improve the internalization of environmental practices? An empirical study in Africa," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3053-3064, November.
    4. Lefroy, Kathryn & Tsarenko, Yelena, 2014. "Dependence and effectiveness in the nonprofit-corporate alliance: The mediating effect of objectives achievement," Journal of Business Research, Elsevier, vol. 67(9), pages 1959-1966.
    5. He Tingting, 2021. "Comparing Money and Time Donation: What Do Experiments Tell Us?," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 65-94, September.
    6. Carroll, Ryall & Kachersky, Luke, 2019. "Service fundraising and the role of perceived donation efficacy in individual charitable giving," Journal of Business Research, Elsevier, vol. 99(C), pages 254-263.
    7. Fabio La Rosa & Sergio Paternostro & Francesca Bernini, 2023. "Corporate and regional governance antecedents of the Legality Rating of private Italian companies," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(1), pages 297-329, March.
    8. Fatemeh Maleki & Seyed Mohsen Hosseini, 2020. "Charity donation intention via m-payment apps: donor-related, m-payment system-related, or charity brand-related factors, which one is overkill?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(4), pages 409-443, December.
    9. Gregorio Martín‐de Castro & Javier Amores‐Salvadó & José E. Navas‐López, 2016. "Environmental Management Systems and Firm Performance: Improving Firm Environmental Policy through Stakeholder Engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(4), pages 243-256, July.
    10. Lorena Para‐González & Carlos Mascaraque‐Ramírez, 2019. "The importance of official certifications in globalized companies' performance: An empirical approach to the shipbuilding industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 408-415, March.
    11. Leonilde Conceição Silva & Emerson Wagner Mainardes & Arilda Magna Campagnaro Teixeira & Lindemberg Costa Júnior, 2020. "Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(3), pages 353-373, September.
    12. Luca Marrucci & Tiberio Daddi, 2022. "The contribution of the Eco‐Management and Audit Scheme to the environmental performance of manufacturing organisations," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1347-1357, May.
    13. Ying Zhang & Li Tong & Ji Li, 2020. "Minding the gap: Asymmetric effects of pay dispersion on stakeholder engagement in corporate environmental (Ir)responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2354-2367, September.
    14. Seung Pil Lee, 2022. "The Sports-Based Holistic Development Model: The General Public’s Transformation by Having a Meaningful Story Through Sport," SAGE Open, , vol. 12(4), pages 21582440221, October.
    15. Massimiliano Cerciello & Francesco Busato & Simone Taddeo, 2023. "The effect of sustainable business practices on profitability. Accounting for strategic disclosure," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 802-819, March.
    16. Michaelidou, Nina & Micevski, Milena & Cadogan, John W., 2015. "An evaluation of nonprofit brand image: Towards a better conceptualization and measurement," Journal of Business Research, Elsevier, vol. 68(8), pages 1657-1666.
    17. Enrique Carlos Bianchi & Gaspar Gracia Daponte & Leticia Pirard, 2021. "The impact of cause-related marketing campaigns on the reputation of corporations and NGOs," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(2), pages 187-205, June.
    18. Quang-An Ha & Phuong Nhi Nguyen Pham & Long Hoang Le, 2022. "What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(4), pages 835-859, December.
    19. Patricia Martínez García de Leaniz & Ignacio Rodríguez del Bosque Rodríguez, 2016. "Corporate Image and Reputation as Drivers of Customer Loyalty," Corporate Reputation Review, Palgrave Macmillan, vol. 19(2), pages 166-178, April.
    20. Bogdan Anastasiei & Nicoleta Dospinescu, 2017. "Facebook Advertising, Relationship Between Types Of Message, Brand Attitude And Perceived Buying Risk," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 18-26, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:26:y:2019:i:6:p:1382-1391. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.