Cognitive Heterogeneity and Economic Voting: A Comparative Analysis of Four Democratic Electorates

This article examines the cognitive foundations of economic voting in four diverse democratic electorates: Canada, Hungary, Mexico, and Taiwan. We present a theory of heterogeneous attribution, where an individual's level of political sophistication conditions his or her ability to attribute responsibility for economic conditions to governmental actors. In contrast to previous literature, we argue that higher, not lower, levels of political sophistication prompt citizens to “vote their pocketbook.” Using data from surveys done in conjunction with recent elections in all of these countries, we find that more politically sophisticated respondents are more likely to make use of pocketbook evaluations in their decisions to support or oppose the incumbent government. These findings both present a significant challenge to the conventional wisdom on political sophistication and economic voting and shed light on the necessary cognitive preconditions for democratic accountability.