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Methodological Proposal about the Role of Landscape in the Tourism Development Process in Rural Areas: The Case of Molise Region (Italy)

Author

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  • Mastronardi Luigi

    (Department of Economics, University of Molise, Via De Sanctis, 86100 Campobasso, Italy)

  • Giaccio Vincenzo

    (Department of Economics, University of Molise, Via De Sanctis, 86100 Campobasso, Italy)

  • Giannelli Agostino
  • Stanisci Angela

    (Department of Biosciences and Territory, University of Molise, Contrada Fonte Lappone 8, 86090 Pesche (IS), Italy)

Abstract

The landscape has always been a fundamental factor in defining tourist flow attraction for local development. In this paper, landscape related to tourism have been analysed using three different measurements through appropriate performance indicators and rationalised with the aim of identifying a scheme of mutual relations. Applying advanced statistical methods of ranking and data synthesis, the area investigated (Molise, Italy) has been divided into different zones. Each area described has a specific relation between tourism and landscape useful in the implementation of optimal promotion strategies and valorisation of the area. In marginal areas, tourism can have an excellent growth potential, since they are characterized by the high quality of the landscape. However, the analysis highlights some gap areas, which means the existence of areas with high quality of the natural and agricultural landscape is not associated with an appropriate tourism development, or areas where the high tourism development is not associated with an appreciable quality of the landscape.

Suggested Citation

  • Mastronardi Luigi & Giaccio Vincenzo & Giannelli Agostino & Stanisci Angela, 2017. "Methodological Proposal about the Role of Landscape in the Tourism Development Process in Rural Areas: The Case of Molise Region (Italy)," European Countryside, Sciendo, vol. 9(2), pages 245-262, June.
    • Handle: RePEc:vrs:eurcou:v:9:y:2017:i:2:p:245-262:n:2
    DOI: 10.1515/euco-2017-0015
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    References listed on IDEAS

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    1. Sedlacek Sabine & Kurka Bernhard & Maier Gunther, 2009. "Regional identity: a key to overcome structural weaknesses in peripheral rural regions?," European Countryside, Sciendo, vol. 1(4), pages 180-201, January.
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    3. Steven C. Deller & Tsung-Hsiu (Sue) Tsai & David W. Marcouiller & Donald B.K. English, 2001. "The Role of Amenities and Quality of Life In Rural Economic Growth," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(2), pages 352-365.
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    1. Luca Romagnoli & Luigi Mastronardi, 2020. "Can Local Policies Reduce the Gap between ‘Centers’ and ‘Inner Areas’? The Case of Italian Municipalities’ Expenditure," Economies, MDPI, vol. 8(2), pages 1-13, April.

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