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The importance of cultural training in the hospitality sector

Author

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  • Roque Helena Cristina

    (School of Business Administration, Polytechnic Institute of Setubal, Portugal, CIESIUL, Polytechnic Institute of Setúbal, Business School, Campus do IPS - Estefanilha, 2910-761 Setúbal)

  • Ramos Madalena

    (ISCTE - University Institute of Lisbon, CIES-IUL, ISCTE-Instituto Universitário de Lisboa (ISCTE -IUL), CIES-IUL., Avenida das Forças Armadas,, 1649-026 Lisboa, Portugal)

Abstract

The human element is the most influential resource and the one that has the greatest responsibility in the organization’s effectiveness and efficiency. Therefore, the development of human resources and their training is fundamental to achieve organizational goals. Globalization facilitates the mobility of people around the world, increasing the number and diversity of tourists in hotels, from different cultures, bringing with them different perceptions of the quality of services. This new reality has become a challenge for human resources management practices, and specifically in one of its key areas, which is training. Studies show that training has a positive impact on skills development and worker performance. Given this importance, a cultural training programme is proposed for professionals of the hospitality sector that takes cultural values into account, as well as their impact on the interaction of these professionals with clients.

Suggested Citation

  • Roque Helena Cristina & Ramos Madalena, 2019. "The importance of cultural training in the hospitality sector," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 9(2), pages 58-67, December.
  • Handle: RePEc:vrs:ejothr:v:9:y:2019:i:2:p:58-67:n:1
    DOI: 10.2478/ejthr-2019-0007
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    References listed on IDEAS

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    1. Aizzat Nasurdin & Noor Ahmad & Cheng Tan, 2015. "Cultivating service-oriented citizenship behavior among hotel employees: the instrumental roles of training and compensation," Service Business, Springer;Pan-Pacific Business Association, vol. 9(2), pages 343-360, June.
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    4. Frank Nana Kweku Otoo & Mridula Mishra, 2018. "Impact of Human Resource Management (HRM) Practices on Hotel Industry’s Performance: The Mediating role of Employee Competencies," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 9(2), pages 17-29, May.
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