IDEAS home Printed from https://ideas.repec.org/a/tec/journl/v24y2021i1p434-447.html
   My bibliography  Save this article

Behavioral Analysis of Personality, Branding and Emotional State in e-Sports

Author

Listed:
  • C. Halkiopoulos

    (University of Patras)

  • E. Gkintoni

    (University of Patras)

  • H. Antonopoulou

    (University of Patras)

  • L. Skouroliakos

    (University of Patras)

Abstract

E-sports have grown in popularity on a worldwide scale. Recent assessments place the industry's value at more than $612 million, with operations spanning Europe, North America, and Asia's emerging economies. Nowadays, e-Sports are being hailed as a highly effective marketing channel for businesses. The current study attempted to analyze the personal profiles of e-sports players in order to offer them with marketing privileges that would enable them to promote their companies more effectively. Three self-report questionnaires were used to collect data: the Profile of Mood States, the Eysenck Personality Questionnaire, the Emotional Intelligence Questionnaire, and the Brand Personality Appeal Questionnaire. The collected data were analyzed using appropriate transformations to provide a suitable format for implementing the corresponding machine learning algorithms available in the R software package. The findings of this study demonstrate, among other things, that mood state, emotional intelligence, and brand personality can all serve as critical variables and are prevalent in marketing literature covering a broad range of topics, including evidence that the mood state, emotional intelligence, and brand personality profiles of e-sports players can all serve as significant variables.

Suggested Citation

  • C. Halkiopoulos & E. Gkintoni & H. Antonopoulou & L. Skouroliakos, 2021. "Behavioral Analysis of Personality, Branding and Emotional State in e-Sports," Technium Social Sciences Journal, Technium Science, vol. 24(1), pages 434-447, October.
  • Handle: RePEc:tec:journl:v:24:y:2021:i:1:p:434-447
    DOI: 10.47577/tssj.v24i1.4723
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/socialsciences/article/view/4723/1682
    Download Restriction: no

    File URL: https://techniumscience.com/index.php/socialsciences/article/view/4723
    Download Restriction: no

    File URL: https://libkey.io/10.47577/tssj.v24i1.4723?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Petrides, K.V., 2010. "Trait Emotional Intelligence Theory," Industrial and Organizational Psychology, Cambridge University Press, vol. 3(2), pages 136-139, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Christina Vasilopoulou & Leonidas Theodorakopoulos & Ioanna Giannoukou, 2023. "Big Data and Consumer Behavior: The Power and Pitfalls of Analytics in the Digital Age," Technium Social Sciences Journal, Technium Science, vol. 45(1), pages 469-480, July.
    2. Christina Vasilopoulou & Leonidas Theodorakopoulos & Konstantinos Giotopoulos, 2023. "Big Data Analytics: A Catalyst for Digital Transformation in e-Government," Technium Social Sciences Journal, Technium Science, vol. 45(1), pages 449-459, July.
    3. Christina Vasilopoulou & Leonidas Theodorakopoulos & Giorgos Igoumenakis, 2023. "The Promise and Peril of Big Data in Driving Consumer Engagement," Technium Social Sciences Journal, Technium Science, vol. 45(1), pages 489-499, July.
    4. Maria Theodoratou & Evgenia Gkintoni & Ignatia Farmakopoulou, 2023. "Executive Functions and Quality of Life in Neurodevelopmental Spectrum. An Outline," Technium Social Sciences Journal, Technium Science, vol. 39(1), pages 430-439, January.
    5. Evgenia Gkintoni & Hera Antonopoulou & Constantinos Halkiopoulos, 2023. "Emotional Neuroscience and Learning. An Overview," Technium Social Sciences Journal, Technium Science, vol. 39(1), pages 421-429, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sarmad Hussain & Asif Ali & Young Gin Choi & Jinsoo Hwang, 2021. "Assessing the Difference of Emotional Intelligence among Visually Impaired, Blind Cricketers, and Non-Cricketers," Sustainability, MDPI, vol. 13(5), pages 1-16, March.
    2. Nikola Drndarević & Sonja Protić & José M. Mestre, 2021. "Sensory-Processing Sensitivity and Pathways to Depression and Aggression: The Mediating Role of Trait Emotional Intelligence and Decision-Making Style—A Pilot Study," IJERPH, MDPI, vol. 18(24), pages 1-14, December.
    3. Gkintoni, Evgenia & Halkiopoulos, Constantinos & Antonopoulou, Hera & Togias, Panagiotis, 2017. "Emotional Intelligence in Social Network Consumers," OSF Preprints z4r9b, Center for Open Science.
    4. Aharon Tziner & Erich C. Fein & Cristinel Vasiliu, 2021. "Testing a Comprehensive Model of Organizational Justice Perceptions and Personal States with Personal and Organizational Outcomes," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(2), pages 1-17, July.
    5. Rocío Guil & Paula Ruiz-González & Lucía Morales-Sánchez & Rocío Gómez-Molinero & Paloma Gil-Olarte, 2022. "Idiosyncratic Profile of Perceived Emotional Intelligence and Post-Traumatic Growth in Breast Cancer Survivors: Findings of a Multiple Mediation Model," IJERPH, MDPI, vol. 19(14), pages 1-16, July.
    6. Prentice, Catherine & Dominique-Ferreira, Sergio & Ferreira, Andreia & Wang, Xuequn (Alex), 2022. "The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    7. Rachele Nateri & Claudio Robazza & Asko Tolvanen & Laura Bortoli & Antonis Hatzigeorgiadis & Montse C. Ruiz, 2020. "Emotional Intelligence and Psychobiosocial States: Mediating Effects of Intra-Team Communication and Role Ambiguity," Sustainability, MDPI, vol. 12(21), pages 1-12, October.
    8. K V Petrides & Adrian Furnham, 2015. "Further Tests of Belief-Importance Theory," PLOS ONE, Public Library of Science, vol. 10(4), pages 1-14, April.
    9. Ana M. Tur-Porcar & Noemí Cuartero-Monteagudo & Julio Fernández-Garrido, 2019. "Learning Environments in Health and Medical Studies: The Mediating Role of Emotional Intelligence," Sustainability, MDPI, vol. 11(15), pages 1-10, July.
    10. Stamoulis, Giorgos & Papavasileiou, Niovi & Gkintoni, Evgenia & Halkiopoulos, Constantinos & Antonopoulou, Hera, 2017. "Associations of Personality Traits and Emotional Intelligence In Social Network Consumers via Data Mining Techniques," OSF Preprints 8qtak, Center for Open Science.
    11. repec:thr:techub:10024:y:2021:i:1:p:434-447 is not listed on IDEAS
    12. Miguel Á. Carbonero-Martín & Wendy L. Arteaga-Cedeño & Luis J. Martín-Antón & Paula Molinero-González, 2022. "Group Segmentation as a Strategy for Implementing the Intervention Programme in Emotional Education for Infant and Primary Teachers," IJERPH, MDPI, vol. 19(23), pages 1-20, November.
    13. Maria-Jose Mira-Galvañ & Raquel Gilar-Cobi, 2021. "OKAPI, an Emotional Education and Classroom Climate Improvement Program Based on Cooperative Learning: Design, Implementation, and Evaluation," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    14. Sophie Brasseur & Jacques Grégoire & Romain Bourdu & Moïra Mikolajczak, 2013. "The Profile of Emotional Competence (PEC): Development and Validation of a Self-Reported Measure that Fits Dimensions of Emotional Competence Theory," PLOS ONE, Public Library of Science, vol. 8(5), pages 1-8, May.

    More about this item

    Keywords

    Behavioral Analysis; Emotional State; Brand Personality; e-Sports; Emotional Intelligence; Data Mining;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:journl:v:24:y:2021:i:1:p:434-447. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tasente Tanase (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.