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Assessing Business Sustainability Level: The Case of BIOMASS Company

Author

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  • Zahraa Berro

    (Department of Business Administration, Beirut Arab University, Beirut, Lebanon)

Abstract

In light of the acceleration towards adopting the principles of sustainability as a result of climate change and the importance of preserving the environment, a group of companies emerged that tried to exploit these conditions in a bad way, which prompted them to colorize their business under the pretext of showing themselves as a sustainable company. For this reason, this study sought to evaluate one of the most prominent companies in Lebanon called “BIOMASS†which is concerned with organic products, using the typology of Dyllick & Muff that categorized the business into three levels of sustainability. The study adopted the qualitative approach in order to frame the extraction of information from the company, in addition to some desk research. In the conclusion of the research, it was found that the company bears the characteristics of sustainability in a right and striking manner.

Suggested Citation

  • Zahraa Berro, 2021. "Assessing Business Sustainability Level: The Case of BIOMASS Company," Technium Social Sciences Journal, Technium Science, vol. 23(1), pages 420-426, September.
    • Handle: RePEc:tec:journl:v:23:y:2021:i:1:p:420-426
    DOI: 10.47577/tssj.v23i1.4344
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    References listed on IDEAS

    as
    1. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808, Decembrie.
    2. Thomas Dyllick & Kai Hockerts, 2002. "Beyond the business case for corporate sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 11(2), pages 130-141, March.
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    Cited by:

    1. Amal Fadhil Akho Bashah Al Kaab & Asaad Mohammed Ali Wahhab, 2023. "Evidence from Iraqi Banks on the Reporting of Sustainability Determinants and Their Impact on Market Returns," Technium Social Sciences Journal, Technium Science, vol. 44(1), pages 79-102, June.

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    More about this item

    Keywords

    Sustianbility; greenwash; organic; BIOMASS;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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