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Big data and supply chain decisions: the impact of volume, variety and velocity properties on the bullwhip effect

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  • Erik Hofmann

Abstract

The bullwhip effect is causing inefficiencies in today’s supply chains. This study deals with the potential of big data on the improvement of the various supply chain processes. The aim of this paper is to elaborate which characteristic of big data (lever) has the greatest potential to mitigate the bullwhip effect. From previous research, starting points for big data applications are derived. By using an existing system dynamics model, the big data levers ‘velocity’, ‘volume’ and ‘variety’ are transferred into a simulation. Overall, positive impacts of all the big data levers are elaborated. Findings suggest that the data property ‘velocity’ relatively bears the greatest potential to enhance performance. The results of this research will help in justifying the application of big data in supply chain management. The paper contributes to the literature by operationalising big data in the control engineering analyses.

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  • Erik Hofmann, 2017. "Big data and supply chain decisions: the impact of volume, variety and velocity properties on the bullwhip effect," International Journal of Production Research, Taylor & Francis Journals, vol. 55(17), pages 5108-5126, September.
    • Handle: RePEc:taf:tprsxx:v:55:y:2017:i:17:p:5108-5126
    DOI: 10.1080/00207543.2015.1061222
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    18. Huttunen, Henri & Seppälä, Timo & Lähteenmäki, Ilkka & Mattila, Juri, 2019. "What Are the Benefits of Data Sharing? Uniting Supply Chain and Platform Economy Perspectives," ETLA Reports 93, The Research Institute of the Finnish Economy.
    19. Lineth Rodríguez & Mihalis Giannakis & Catherine da Cunha, 2018. "Investigating the Enablers of Big Data Analytics on Sustainable Supply Chain," Post-Print hal-01982533, HAL.
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    21. Xu, Jinou & Pero, Margherita & Fabbri, Margherita, 2023. "Unfolding the link between big data analytics and supply chain planning," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    22. Kristoffersen, Eivind & Blomsma, Fenna & Mikalef, Patrick & Li, Jingyue, 2020. "The smart circular economy: A digital-enabled circular strategies framework for manufacturing companies," Journal of Business Research, Elsevier, vol. 120(C), pages 241-261.
    23. Liu, Weihua & Wei, Shuang & Li, Kevin W. & Long, Shangsong, 2022. "Supplier participation in digital transformation of a two-echelon supply chain: Monetary and symbolic incentives," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 161(C).
    24. Yaping Zhao & Zelong Yi, 2021. "Pricing of a Three-Stage Supply Chain with a Big Data Company," SN Operations Research Forum, Springer, vol. 2(4), pages 1-19, December.

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