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Relative importance and combined effects of attributes on customer satisfaction

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  • Ziqiong Zhang
  • Zili Zhang
  • Rob Law

Abstract

Customer satisfaction with a service experience is often determined by several critical attributes. Prior studies have suggested that food, physical environment, and employee service impose an important effect on diners' satisfaction with restaurant services. Although much research has looked at the direct effect of these attributes individually, little is known about them when they are considered together. This study investigates the relative importance and combined effects of the determinants of customer satisfaction in China's hospitality industry. The results show that food taste, employee service, and physical environment (in that order) all significantly contribute to diners' satisfaction, and that one attribute may substitute for another attribute in the satisfaction formation process. Generally, humanic attributes (employee service) can effectively substitute for less humanic attributes (physical environment).

Suggested Citation

  • Ziqiong Zhang & Zili Zhang & Rob Law, 2014. "Relative importance and combined effects of attributes on customer satisfaction," The Service Industries Journal, Taylor & Francis Journals, vol. 34(6), pages 550-566, April.
    • Handle: RePEc:taf:servic:v:34:y:2014:i:6:p:550-566
    DOI: 10.1080/02642069.2014.871537
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    References listed on IDEAS

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    1. Lim, Weng Marc & Aggarwal, Arun & Dandotiya, Ravi, 2022. "Marketing luxury services beyond affluence in the new normal: Insights from fine dining during the coronavirus pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).

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