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Coopetition under alliance? Applying awareness-motivation-capability competitive dynamics perspective

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  • Wei-Lun Chang
  • Chia-Ling Chiu

Abstract

Airline companies join airline alliances to cope with the high level of competition in the airline industry. However, pressure within an alliance is substantial. This study used competitor mapping and awareness-motivation-capability competitive dynamics to analyze airline alliances. The results revealed that alliances compete to recruit airline companies, and the power differences in the alliances are considerable; only a few of the airline companies within the alliance possess power. In addition, we interviewed 2 senior managers to confirm the results of the analysis. A detailed content analysis was performed to test each hypothesis. The findings revealed that companies with low market commonality and high resource similarity can cooperate through resource allocation. We also discovered that the main competitive action was derived from disallowing local airline companies to join an alliance. Leading companies in the alliance generally negotiated for the entire alliance indirectly. This research suggests that companies cooperate not only to control cost but also to increase service quality.

Suggested Citation

  • Wei-Lun Chang & Chia-Ling Chiu, 2016. "Coopetition under alliance? Applying awareness-motivation-capability competitive dynamics perspective," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 17(5), pages 701-716, September.
    • Handle: RePEc:taf:jbemgt:v:17:y:2016:i:5:p:701-716
    DOI: 10.3846/16111699.2016.1181670
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    References listed on IDEAS

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    1. Martin J. Osborne & Ariel Rubinstein, 1994. "A Course in Game Theory," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262650401, December.
    2. Gillen, David & Morrison, William G., 2005. "Regulation, competition and network evolution in aviation," Journal of Air Transport Management, Elsevier, vol. 11(3), pages 161-174.
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    Cited by:

    1. Gang-Hoon Seo & Munehiko Itoh, 2020. "Perceptions of Customers as Sustained Competitive Advantages of Global Marketing Airline Alliances: A Hybrid Text Mining Approach," Sustainability, MDPI, vol. 12(15), pages 1-15, August.
    2. Chunyang Han & Amjad Pervez & Jingqiong Wu & Xiaojing Shen & Dezhi Zhang, 2020. "Home-Delivery-Oriented Agri-Food Supply Chain Alliance: Framework, Management Strategies, and Cooperation Stability Control," Sustainability, MDPI, vol. 12(16), pages 1-34, August.

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