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The sustainable development of rural troupes under the rural vitalization strategy in China

Author

Listed:
  • Jianfei Yang

    (Communication University of China, China)

  • Jūratė Černevičiūtė

    (Vilnius Gediminas Technical University (VILNIUS TECH), Lithuania)

  • Rolandas Strazdas

    (Vilnius Gediminas Technical University (VILNIUS TECH), Lithuania)

Abstract

In line with the rural vitalization strategy of China, the performing organizations are getting increasingly more attention from the government to flourish the traditional culture in rural China. Rural troupes have emerged as a new strength to promote the cultural prosperity. The research team, under support of support of the Public Culture Service Department, State Ministry of Culture and Tourism of the Republic of China, carried out surveys in three characteristic provinces including Hebei, Chonqing and Zhejiang. After analysing the questionnaires, the situation of rural troupes in these provinces is presented. The article discusses the problems and challenges these troupes encounter in their development and provides a model for continuous ambidexteous rural troupe development.

Suggested Citation

  • Jianfei Yang & Jūratė Černevičiūtė & Rolandas Strazdas, 2020. "The sustainable development of rural troupes under the rural vitalization strategy in China," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(3), pages 1951-1962, March.
    • Handle: RePEc:ssi:jouesi:v:7:y:2020:i:3:p:1951-1962
    DOI: 10.9770/jesi.2020.7.3(34)
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    References listed on IDEAS

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    1. Frank T. Rothaermel & David L. Deeds, 2004. "Exploration and exploitation alliances in biotechnology: a system of new product development," Strategic Management Journal, Wiley Blackwell, vol. 25(3), pages 201-221, March.
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    More about this item

    Keywords

    rural vitalization; rural development; troupes' development; creative industries;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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