Bank affection and customer retention: an empirical investigation of customer trust, satisfaction, loyalty
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DOI: 10.1007/s43546-022-00229-y
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Cited by:
- Fiona Kigen & Marike Venter de Villiers, 2024. "Decoding the Symphony of Satisfaction, Commitment and Trust as Predictors of Customer Loyalty in Demarketing Situations," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 235-249, September.
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Keywords
Affection; Trust; Satisfaction; Loyalty; Retention; SEM;All these keywords.
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