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Steuerung der Partner in Industrial Service Networks — Anreizsysteme als zentrales Steuerungsinstrument

Author

Listed:
  • Mischa Seiter

    (Universität Ulm und International Performance Research Institute)

  • Christopher Marquard

    (International Performance Research Institute)

Abstract

Zusammenfassung Im Zuge der Commoditisierung von Produkten im Maschinen- und Anlagenbau gewinnen industrielle Dienstleistungen als Differenzierungsmerkmal an Bedeutung. Um eine flächendeckende und wirtschaftliche Erbringung von Dienstleistungen zu gewährleisten, setzen Produktanbieter oftmals externe Service-Provider ein, sodass ein Industrial Service Network entsteht. Gegenstand dieses Beitrags sind Anreizsysteme zur Steuerung der Service-Provider. Die Diskussion umfasst die wesentlichen Elemente von Anreizsystemen: Anreizarten, Bemessungsgrundlagen und Anreizfunktionen. Dabei werden Gestaltungsmöglichkeiten und Ausprägungen im Kontext eines Industrial Service Networks erörtert.

Suggested Citation

  • Mischa Seiter & Christopher Marquard, 2015. "Steuerung der Partner in Industrial Service Networks — Anreizsysteme als zentrales Steuerungsinstrument," Schmalenbach Journal of Business Research, Springer, vol. 67(69), pages 60-78, January.
    • Handle: RePEc:spr:sjobre:v:67:y:2015:i:69:d:10.1007_bf03372934
    DOI: 10.1007/BF03372934
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    References listed on IDEAS

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    More about this item

    Keywords

    L14; L20; O14;
    All these keywords.

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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