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Green shared vision and green creativity: the mediation roles of green mindfulness and green self-efficacy


  • Yu-Shan Chen


  • Ching-Hsun Chang
  • Shu-Ling Yeh
  • Hsin-I Cheng


Because no previous literature discusses the determinants of green creativity, this study develops an original framework to fill the research gap. This study explores the influence of green shared vision on green creativity and investigates the mediation roles of green mindfulness and green self-efficacy. We apply structural equation modeling to test the hypotheses. The results demonstrate that green shared vision positively influences green mindfulness, green self-efficacy, and green creativity. Besides, this study indicates that the positive relationship between green shared vision and green creativity is partially mediated by the two mediators: green mindfulness and green self-efficacy. It means that green shared vision can not only directly affect green creativity positively, but also indirectly affect it positively via green mindfulness and green self-efficacy. Thus, companies have to increase their green shared vision, green mindfulness, and green self-efficacy to enhance their green creativity. Copyright Springer Science+Business Media Dordrecht 2015

Suggested Citation

  • Yu-Shan Chen & Ching-Hsun Chang & Shu-Ling Yeh & Hsin-I Cheng, 2015. "Green shared vision and green creativity: the mediation roles of green mindfulness and green self-efficacy," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(3), pages 1169-1184, May.
  • Handle: RePEc:spr:qualqt:v:49:y:2015:i:3:p:1169-1184
    DOI: 10.1007/s11135-014-0041-8

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    References listed on IDEAS

    1. Ching-Hsun Chang, 2011. "The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation," Journal of Business Ethics, Springer, vol. 104(3), pages 361-370, December.
    2. Yu-Shan Chen, 2010. "The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust," Journal of Business Ethics, Springer, vol. 93(2), pages 307-319, May.
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