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The effects of information sharing and interactivity on the intention to use social networking websites

Listed author(s):
  • Fan-Yun Pai
  • Tsu-Ming Yeh

    ()

Registered author(s):

    Social networking sites (SNSs), which satisfy the primary demands of making friends, learning, and shopping, and are inseparable from human life, have been booming in recent years that domestic or international websites have endeavored to have users access to their websites. This study proposed relational model to examine the intention to use SNSs, and also applied a questionnaire survey to examine differences in this intention among various user groups. The findings indicated that that, in order to promote the intention to use social networking sites, managers should work to enhance interactivity and information sharing, and should also consider the feelings and attitudes of users. Different user groups lead to different outcomes with regard to the intention to use model developed in this work. However, the intention to use of most users in the sample groups was enhanced by the SNSs characteristics of information sharing and perceived playfulness. Copyright Springer Science+Business Media Dordrecht 2014

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    File URL: http://hdl.handle.net/10.1007/s11135-013-9886-5
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    Article provided by Springer in its journal Quality & Quantity.

    Volume (Year): 48 (2014)
    Issue (Month): 4 (July)
    Pages: 2191-2207

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    Handle: RePEc:spr:qualqt:v:48:y:2014:i:4:p:2191-2207
    DOI: 10.1007/s11135-013-9886-5
    Contact details of provider: Web page: http://www.springer.com

    Order Information: Web: http://www.springer.com/economics/journal/11135

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Ya-Yueh Shih & Chi-Yuan Chen, 2013. "The study of behavioral intention for mobile commerce: via integrated model of TAM and TTF," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(2), pages 1009-1020, February.
    3. Bruner, Gordon II & Kumar, Anand, 2005. "Explaining consumer acceptance of handheld Internet devices," Journal of Business Research, Elsevier, vol. 58(5), pages 553-558, May.
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