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Selection model based on ANP and GRA for independent media agencies


  • Pi-Fang Hsu



No abstract is available for this item.

Suggested Citation

  • Pi-Fang Hsu, 2012. "Selection model based on ANP and GRA for independent media agencies," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(1), pages 1-17, January.
  • Handle: RePEc:spr:qualqt:v:46:y:2012:i:1:p:1-17
    DOI: 10.1007/s11135-010-9323-y

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    References listed on IDEAS

    1. Pi-Fang Hsu & Mei-Ghing Hsu, 2008. "Optimizing the Information Outsourcing Practices of Primary Care Medical Organizations Using Entropy and TOPSIS," Quality & Quantity: International Journal of Methodology, Springer, vol. 42(2), pages 181-201, April.
    2. Pi-Fang Hsu & Bi-Yu Chen, 2007. "Developing and Implementing a Selection Model for Bedding Chain Retail Store Franchisee Using Delphi and Fuzzy AHP," Quality & Quantity: International Journal of Methodology, Springer, vol. 41(2), pages 275-290, April.
    3. Eddie W. L. Cheng & Heng Li, 2004. "Contractor selection using the analytic network process," Construction Management and Economics, Taylor & Francis Journals, vol. 22(10), pages 1021-1032, December.
    4. Meade, Laura & Sarkis, Joseph, 1998. "Strategic analysis of logistics and supply chain management systems using the analytical network process," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 34(3), pages 201-215, September.
    5. Gronstedt, Anders, 1996. "How agencies can support integrated communications," Journal of Business Research, Elsevier, vol. 37(3), pages 201-206, November.
    6. Jharkharia, Sanjay & Shankar, Ravi, 2007. "Selection of logistics service provider: An analytic network process (ANP) approach," Omega, Elsevier, vol. 35(3), pages 274-289, June.
    7. Lichtenthal, J. David & Shani, David, 2000. "Fostering Client-Agency Relationships: A Business Buying Behavior Perspective," Journal of Business Research, Elsevier, vol. 49(3), pages 213-228, September.
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