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Unravelling commuters' modal splitting behaviour in mass transportation service operation

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  • Angela Hsiang Ling Chen

    (Chung Yuan Christian University)

  • Kuangnen Cheng

    (Marist College)

  • Wan-Ju Chang

    (Chung Yuan Christian University)

Abstract

One important factor in determining whether commuters will use public transport is spatial accessibility rooted in the first-mile problem. This study explores commuter behaviour in terms of how they utilize bike-sharing to manage the first-mile accessibility of a public transportation station. Historical data from Taipei Metro smart cards were analyzed using RFM (recency, frequency, and monetary) segmentation models to identify commuter segments. This study reveals two significant findings: comprehensive spatiotemporal characteristics and homogeneous behavioural patterns are derived from clustering algorithms. The city's penetration pricing strategy for bike-sharing motivates modal splitting transfer between bike-sharing and transit (MSTBT). In addition, we observed a supplementary and utilitarian relationship between bike-sharing and the metro. A convenient transportation network improves first-mile accessibility, thus the frequency of MSTBT usage is a key metric for measuring engagement. The findings provide a useful reference for urban planners promoting the design and development of sustainable transportation systems.

Suggested Citation

  • Angela Hsiang Ling Chen & Kuangnen Cheng & Wan-Ju Chang, 2023. "Unravelling commuters' modal splitting behaviour in mass transportation service operation," Public Transport, Springer, vol. 15(3), pages 813-838, October.
    • Handle: RePEc:spr:pubtra:v:15:y:2023:i:3:d:10.1007_s12469-023-00330-x
    DOI: 10.1007/s12469-023-00330-x
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    References listed on IDEAS

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