Impact of mass customization on cost and flexiblity performances: the role of social capital
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References listed on IDEAS
- Westbrook, Roy & Williamson, Peter, 1993. "Mass customization:Japan's new frontier," European Management Journal, Elsevier, vol. 11(1), pages 38-45, March.
- Sihem Benmahmoud-Jouini & Sylvain Lenfle, 2010. "Platform re-use lessons from the automotive industry," Post-Print hal-00541292, HAL.
- Sihem Ben Mahmoud-Jouini & Sylvain Lenfle, 2010. "Platform re-use : lessons from the automotive industry," Post-Print hal-00483039, HAL.
- Fogliatto, Flavio S. & da Silveira, Giovani J.C. & Borenstein, Denis, 2012. "The mass customization decade: An updated review of the literature," International Journal of Production Economics, Elsevier, vol. 138(1), pages 14-25.
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KeywordsMass customization; Competitive strategy; Operational performance; Social capital;
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