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Access to networks and commitment to internationalisation as precursors to marketing strategies in international markets

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  • Carl Arthur Solberg

    (BI Norwegian School of Management)

  • François Durrieu

    (Bordeaux École de Management)

Abstract

The role of networks and international commitment in the formation of internationalisation strategies has not yet been explored in international research. The present paper investigates these relationships in a sample of 206 Norwegian exporters. This article suggests that access to networks and commitment play significant roles in the formation of internationalisation strategies. Implications for management and research are discussed.

Suggested Citation

  • Carl Arthur Solberg & François Durrieu, 2006. "Access to networks and commitment to internationalisation as precursors to marketing strategies in international markets," Management International Review, Springer, vol. 46(1), pages 57-83, February.
    • Handle: RePEc:spr:manint:v:46:y:2006:i:1:d:10.1007_s11575-007-0049-6
    DOI: 10.1007/s11575-007-0049-6
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    Cited by:

    1. Ciravegna, Luciano & Majano, Sara B. & Zhan, Ge, 2014. "The inception of internationalization of small and medium enterprises: The role of activeness and networks," Journal of Business Research, Elsevier, vol. 67(6), pages 1081-1089.
    2. Tobias Kollmann & Julia Christofor, 2014. "International entrepreneurship in the network economy: Internationalization propensity and the role of entrepreneurial orientation," Journal of International Entrepreneurship, Springer, vol. 12(1), pages 43-66, March.
    3. Gripsrud, Geir & Hunneman, Auke & Solberg, Carl Arthur, 2023. "Speed of internationalization of new ventures and survival in export markets," International Business Review, Elsevier, vol. 32(4).
    4. Tuppura, Anni & Saarenketo, Sami & Puumalainen, Kaisu & Jantunen, Ari & Kyläheiko, Kalevi, 2008. "Linking knowledge, entry timing and internationalization strategy," International Business Review, Elsevier, vol. 17(4), pages 473-487, August.
    5. Stephane Ruiz-Coupeau & Jaime Rodas-Monge & Raquel Florez-Lopez & Juan Manuel Ramon-Jeronimo, 2019. "Impact of Regional Public Agencies on Firms’ Internationalization Processes: Evidence from Case Studies," Sustainability, MDPI, vol. 11(10), pages 1-16, May.
    6. Salman Ali, 2021. "Focused Strategies During Re-internationalization:Evidence from India," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(3), pages 249-263, December.
    7. Gabrielsson, Peter & Gabrielsson, Mika & Gabrielsson, Hannele, 2008. "International advertising campaigns in fast-moving consumer goods companies originating from a SMOPEC country," International Business Review, Elsevier, vol. 17(6), pages 714-728, December.

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