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Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty

Author

Listed:
  • Carmen Pérez-Cabañero

    (University of Valencia)

  • Amparo Cervera-Taulet

    (University of Valencia)

  • Walesska Schlesinger

    (University of Valencia)

Abstract

Although length of stay is a relevant variable in destination management, little research has been produced connecting it with tourists’ post-consumption behaviour. This research compares the post-consumption behaviour of same-day visitors with overnight tourists in a sample of 398 domestic vacationers at two Mediterranean heritage-and-beach destinations. Although economic research on length of stay posits that there are destination benefits in longer stays, same-day visitors score higher in most of the post-consumption variables under study. Significant differences arise in hedonic aspects of the tourist experience and destination loyalty. Thus, we propose that length of stay can be used as a segmentation variable. Furthermore, destination management organisations need to consider length of stay when designing tourism policies. The tourist product and communication strategies might be adapted to different vacation durations.

Suggested Citation

  • Carmen Pérez-Cabañero & Amparo Cervera-Taulet & Walesska Schlesinger, 2017. "Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(2), pages 253-268, June.
    • Handle: RePEc:spr:irpnmk:v:14:y:2017:i:2:d:10.1007_s12208-016-0172-9
    DOI: 10.1007/s12208-016-0172-9
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    References listed on IDEAS

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